Experience the Winter Sparkle at the Collaborative Pop-Up Store in Nihonbashi

Dive into the Winter Wonderland at the Pop-Up Store

Starting on December 19, a collaborative pop-up store will open in Nihonbashi, Tokyo, featuring a lineup of nine cosmetics brands including the renowned Wonjungyo, supervised by makeup expert Won Jung Yo. This pop-up offers not just products, but an enchanting experience themed 'CATCH the SPARKLE'. The store is designed to invoke the charm and magic of winter, resembling an immersive snow globe.

The pop-up runs until December 28, promising visitors an array of delightful activities reminiscent of an amusement park. Attendees can enjoy an exciting cosmetics bundle experience, where you can customize your own favorite items, as well as crafts like creating original charms. There will also be visually appealing photo spots, such as one styled like a crane game, ensuring a fun day even just to browse through the offerings.

Among the products available, shoppers can find carefully selected items from top brands including Wonjungyo and CipiCipi. Visitors will have the chance to try out products from different brands, with some items available at an impressive discount of up to 30%. Additionally, students can enjoy a special 10% discount on their total purchases by showing their student ID, making the pop-up a welcoming spot for young beauty enthusiasts.

Special Features to Look Forward To

1. Photo Spots: The ambiance of a fantastical winter scene awaits at the venue, complete with creative and whimsical photo spots. Visitors can feel like they have stepped into a snow globe—perfect for capturing memorable moments.

2. Purchase Incentives: Engage with the pop-up’s Santastic activities! By following the official @0th_hub.nihonbashi social media and participating in a survey, you could win popular products and sweet treats through a crane game. Making social media posts can earn extra game attempts. For purchases made at the venue, items will be packed in charming original shoppers, and various purchase incentives are available:
- Spending over ¥3,000 grants entry to a pinball game for a chance to win a limited item.
- Spend over ¥5,000 to create your own original charm.
- A special bundle experience allows for customized cosmetics.

3. Limited-Time Café: For those weary from shopping, a pop-up café run by 'Niichi Nana,' specializing in acai bowls and Greek yogurt, will offer refreshing options, emphasizing health and wellness.

4. Best Cosmetic Awards: Discover award-winning items in the Rainmakers brand lineup at the venue, voted as the best-sellers and hidden gems recommended by Rainmakers staff. Don't miss the opportunity to snag these coveted products.

5. Student Discount: Students with IDs will be welcomed with a 10% discount on their total purchase, encouraging young shoppers to indulge.

Participating Brands

The pop-up features a diverse array of brands that emphasize unique self-expression and beauty under various themes. Here’s a snapshot:
- Wonjungyo: Founded by makeup artist Won Jung Yo, the brand aims to capture the thrill of first-time makeup experiences.
- CipiCipi: A brand led by beauty creator Fukurena, it focuses on transforming insecurities into strengths with creative makeup solutions.
- Muice: Crafted by beauty creator Kawanisi Miki, this brand targets a broad audience, combining affordability and quality for all age groups.

This is just a taste of the participating brands and their innovative offerings.