#United States #Huntington Beach #Nickelodeon #Lexus #A Great Day in the Stoke

A Great Day in the Stoke: Embracing Surf Culture in 2025

On September 27, Surf City, USA, will come alive with waves and a vibrant celebration as A Great Day in the Stoke (AGDITS) returns for its fourth consecutive year, proudly presented by Lexus. This groundbreaking event marks the largest gathering of Black surfers in history, providing an empowering platform to showcase their talents while advocating for inclusivity in the surfing community. With a notable line-up of sponsors and engaging experiences for fans and participants, AGDITS promises an unforgettable day.

Celebrating Diversity in Surfing

AGDITS aims to reshape the narrative surrounding Black surfers who have historically been underrepresented in this dynamic sport. This festival is not only about surfing; it is about community, culture, and connection. Highlighting athletic excellence, AGDITS offers a celebration that resonates beyond the waves, as it emphasizes water safety, education, and wellness, combating the disproportionate drowning rates faced by marginalized communities.

Nathan Fluellen, AGDITS founder, spoke on the significance of these partnerships, stating, "We couldn't do it without our partners. Their support enhances the experience for fans and athletes alike." This collaborative spirit is set to foster a nurturing environment for both seasoned surfers and emerging talent heading toward professional opportunities in the World Surf League (WSL) and the Olympics.

Star-Studded Sponsor Line-Up

This year's sponsors reflect a commitment to the surfing community:

• - Lexus, the title sponsor, is deepening its involvement with the surfing culture while presenting the Lexus Surf LX—an innovative SUV crafted for coastal adventures.
• - Nickelodeon is set to introduce a new Nickelodeon Kids Zone, aligning with their mission of fun and play as part of the World Wide Day of Play celebrations.
• - Alaska Airlines is facilitating the arrival of top surfing talent, making AGDITS a truly global event.
• - Additionally, Organic Gorilla bars will provide energy to participants, with a focus on mindful consumption.

Returning sponsors include lululemon, which will host the Stoked at Sunrise 5K, culminating at the iconic Huntington Beach Pier, along with yoga sessions led by ambassador Eric Mosley, and spaces for relaxation and recovery for participants. Media partner Complex will continue to elevate the narratives of AGDITS, further enhancing visibility for the event's participants and stories.

Exciting Activities for All

Festival-goers can look forward to an array of engaging activities:

• - Free surf lessons offered by McKinnon Surf, catering to all ages.
• - The new A Great Day Beer Garden, a place to unwind with snacks and refreshing drinks.
• - A lively Double Dutch Contest organized by the Melanated Jump Squad, promising high-energy fun.
• - Kids can enjoy the Bones Love Milk Mini Surfboard Studio, where they can craft mini surfboards while learning about the importance of health and nutrition.

Moreover, the YETI Hydration Center will ensure attendees stay refreshed and hydrated throughout the day. For the ultimate experience, local musicians, including We the Commas, will bring positive vibes to the AGDITS stage, enhancing the community spirit.

Mark your calendars for September 27, as AGDITS is poised to unite surfers and spectators in a vibrant celebration of surf culture that champions diversity and inclusion. For live updates and more information, visit www.agreatdayinthestoke.com and follow them on Instagram at @agreatdayinthestoke.

Join us in making waves together!