#USA #Shenzhen #Advanced Materials #LG PuroTec #antimicrobial glass

LG Electronics Expands Advanced Materials Business Globally with LG PuroTec

In a significant move towards broadening its international market, LG Electronics (LG) is making strides with its advanced materials business through the introduction of LG PuroTec™. This innovative antimicrobial glass powder is designed specifically for a wide range of business-to-business (B2B) applications that require enhanced hygiene and cleanliness.

Showcasing at Chinaplas 2025

At the renowned Chinaplas 2025, held in Shenzhen, Guangdong, LG displayed its lineup of PuroTec to an international audience of B2B customers. This event stands as one of the world's premier industrial materials exhibitions, gathering over 4,000 companies from around 150 nations. LG took this opportunity to spotlight PuroTec's versatility, showcasing various practical applications in sectors including home appliances, construction materials, medical devices, and textiles.

Broad Applicability

PuroTec is remarkable for its ability to blend seamlessly into various materials such as plastic, paint, and rubber, offering significant antibacterial and anti-fungal properties that combat odors, contamination, and discoloration caused by microorganisms. The effectiveness of PuroTec remains robust even in minimal amounts, making it an attractive addition to diverse manufacturing processes. This transformational product enhances the value of ordinary materials, making it highly relevant across multiple industries.

Strategic Goals and Innovations

Building on LG’s historical expertise in glass powder technology, originally developed for their home appliance sector, PuroTec is positioned as a vital component of LG's B2B materials strategy. Since its debut in 2023, LG has successfully extended its reach into Asian markets, including China, Vietnam, and India, boasting approximately 420 related patents since 2006.

Furthering its global expansion plans, LG is set to introduce PuroTec to European and North American markets, with a major showcase planned for K 2025, which will take place in Düsseldorf, Germany, this coming October.

Besides PuroTec, LG is also advancing other innovative materials, such as Marine Glass—a water-soluble glass material aimed at supporting marine ecosystem restoration. When dissolved, Marine Glass transforms into an inorganic ion state that stimulates the growth of both microalgae and macroalgae, contributing to the rehabilitation of damaged ocean environments.

Commitment to Innovation

LG’s commitment to developing advanced materials aligns firmly with the evolving needs of global B2B clients. Baek Seung-tae, head of LG's Kitchen Solution Business, emphasized that the company aims to develop innovative solutions that go beyond traditional home appliances, venturing into future-forward industries.

Conclusion

With LG PuroTec leading the charge, LG Electronics is poised to redefine the standards of hygiene and material innovation in various sectors. As the global expansion unfolds, the company continues to invest in advanced technologies that promise to enhance both product efficacy and sustainability for its customers.

For more information on LG's innovative materials and business strategies, visit LG Newsroom.