#United States #Salt Lake City #Franchise Development #Scorpion #Star Awards

Recognition of Franchise Excellence in 2025 STAR Awards

On October 29, 2025, Scorpion, a leading provider of digital marketing solutions tailored for franchise organizations, revealed that five of its franchise development clients received significant accolades at the 2025 STAR Awards. These awards, organized by Franchise Update Media, were presented during the Franchise Leadership Development Conference (FLDC), celebrating innovations and successes in franchise marketing.

Among the honored clients, three received the prestigious title of Best Franchise Development Website. This accolade not only highlights the effectiveness of these websites in attracting potential franchisee interests but also showcases Scorpion's commitment to delivering quality digital solutions. The STAR Awards serve to recognize franchise brands that excel in areas like website design, lead generation, and brand responsiveness. Evaluations are made by mystery shoppers, ensuring a thorough and fair assessment of participating brands.

Dan Bedell, President of Enterprise at Scorpion, expressed his pride in their clients' achievements, stating, "It's very rewarding to see our clients' hard work, and the work we've done together, recognized. We're proud to bring their brands to life online in a way that shows why they're so worth investing in."

Honored Scorpion Clients

1. Brightstar Care - Overall Best Online Lead Form Submission and Most Responsive Brand
2. Capriotti's Sandwich Shops - Most Innovative PR or Social Media Campaign
3. Mighty Auto Parts - Best Franchise Development Website
4. PJ's Coffee of New Orleans - Best Franchise Development Website; Runner-Up Most Responsive Brand
5. Snapology (Unleashed Brands) - Best Franchise Development Website

Additionally, Empower Brands, another client of Scorpion, won the award for Innovation in Support of Franchisee Profitability Validation. These recognition categories emphasize the core objectives of franchise development: creating engaging content, effective lead generation, and ensuring robust communication with potential franchisees.

Ryan J. Stansbury, CFE, EVP of Franchise Development at PJ's Coffee of New Orleans, commented, "The path to entrepreneurship begins online, making our website fundamental to recruitment. It must build trust and share the PJ's Coffee opportunity from the very first click. Our partners at Scorpion have been invaluable in this; for years, they have operated as a strategic extension of our team, demonstrating a deep understanding of our goals and the candidate experience."

This recognition not only highlights the success of Scorpion's clients but also underscores the importance that a solid online presence plays in modern franchise development. Scorpion has established a reputation for helping their clients achieve measurable results through effective digital strategies, ranging from website design to comprehensive lead generation efforts.

To discover more about how Scorpion aids franchise organizations in their development and marketing efforts, interested parties can visit Scorpion's Franchise Solutions. With over 20 years of experience in the field, Scorpion has been instrumental in helping franchise leaders successfully navigate the complexities of today's digital landscape, ensuring they attract and retain interest from prospective franchisees.

With these commendable achievements, Scorpion and its clients continue to set the standard for excellence in franchise marketing, effectively reshaping how franchises connect with potential business partners online. The STAR Awards are a testament to their innovative approaches and strategic collaboration, paving the way for future successes in the franchise industry.