Canon Marketing Japan and FREE’s Award-Winning Achievement
In a remarkable achievement, Canon Marketing Japan (Canon MJ) and FREE Corporation, along with partner companies such as Chodai and Shokei, have jointly received the prestigious "Best Award" at the Japan Resilience Award 2026. This recognition comes from the Resilience Japan Promotion Council, which seeks to acknowledge projects aimed at building a resilient society that can effectively respond to and recover from disasters. The awarding ceremony showcased several impactful projects, but the innovative water circulation solution led by Canon MJ and FREE stood out for its societal contributions.
The Japan Resilience Award is part of the efforts by the Resilience Japan Promotion Council, with a mission to cultivate a society capable of withstanding disasters through structural, community, personal, and industrial resilience. Focused on innovative activities, technology advancement, and product developments, the council aims to support and spotlight serious contenders in these areas. Through collaboration with multiple companies, Canon MJ excelled among numerous applicants, demonstrating resilience, public utility, and sustainability in their initiatives, earning them the high honor.
Overview of the Awarded Water Circulation Solution
The awarded solution centers on an air-to-water generation system that extracts safe drinking water from humidity in the air. This adaptable infrastructure integrates advanced water circulation technologies, including the purification and reuse of wastewater. By utilizing solar panels coupled with battery storage, the system operates autonomously without dependence on conventional water networks or electricity, providing a sustainable solution.
During normal conditions, this infrastructure can be utilized in diverse facilities like public institutions and establishments. Its innovative design ensures that even in disaster situations where tap water is unavailable, the system can independently secure a water supply. Given the background of aging infrastructure and population decline, this water circulation model aspires to enhance societal resilience and create a sustainable supply of water.
Future Prospects
The roadmap ahead involves not only the sale of fixed building solutions but also the development of mobile solutions that can be deployed as needed across various locations. This approach seeks to expand the product lineup tailored for specific applications and implementation scenarios, thereby accelerating the approach towards commercialization. Moreover, aligning with efforts to bolster disaster preparation and infrastructure resilience, Canon MJ and FREE are keen to meet demands across a variety of fields, including local government, tourism, and welfare sectors. Through these efforts, they intend to push for widespread societal implementation of their innovative solutions.
As a starting point, they aim to expand operations in Gifu Prefecture, which is currently undergoing verification tests. This initiative is set to collaborate with local municipalities and private entities to enhance distribution across inland regions and areas with infrastructure limitations. The ultimate goal is to contribute to the creation of a disaster-resilient and sustainable society through decentralized infrastructure solutions.
About FREE Corporation
- - Company Name: FREE Corporation
- - Established: November 2012
- - Location: 5-15 Reizen-machi, Hakata-ku, Fukuoka City, Fukuoka
- - Representative: Takahashi Yuji, CEO
- - Business: Manufacturing and developing the "POTORI" air water generator that produces safe drinking water from the atmosphere.
- - Website: freerf.jp
For inquiries, please contact: R&B Promotion Headquarters.