Wonjungyo's New Base
2026-01-08 02:54:48

Unveil a Flawless Radiance with Wonjungyo's New Green Base

Wonjungyo, a renowned cosmetics brand spearheaded by the beloved makeup artist, Won Jong-yo, has just announced the launch of its limited edition color for the popular Tone Up Base N. This new shade, named "101 Melon Mint," will be available for purchase starting January 28, 2026, in Loft, PLAZA, and @cosme stores, as well as in the official online store. Additionally, the exclusive pop-up store titled "Wonjungyo Behind the Glow Studio" will be hosted in Nihonbashi, Tokyo, where eager fans can gain early access to this beauty innovation beginning January 23, 2026.

Wonjungyo’s Tone Up Base N has seen remarkable success since its initial release, celebrated for its ability to create a dewy, luminous finish while addressing skin concerns. The brand refreshed all shades with an enhanced glossy texture last July, further solidifying its popularity by delivering a natural glow and a brighter complexion. The newly introduced "101 Melon Mint" features a soft pastel green that effectively neutralizes redness caused by skin troubles such as blemishes or redness around the nose, seamlessly blending into the skin for an even tone and an instantly brightened appearance.

This innovative base also includes three types of beauty-enhancing ingredients: Ceramide NP, Sodium Hyaluronate, and Jojoba Seed Oil, all of which provide moisture and nourishment—making it especially beneficial during the dry winter months. The base's refreshing texture allows for easy application, ensuring a hydrated and radiant complexion. If you're in Loft, PLAZA, or @cosme, don't forget to try this new addition to the loved product line.

Product Highlights of Tone Up Base N:
  • - Natural Dewy Finish: Infused with silver pearl particles, it renders a subtle glow while maintaining a pleasant texture and easy spreadability.
  • - SPF43 PA+++: Offers sun protection while being formulated without UV absorbers.
  • - Incorporated Beauty Serum: Contains powerful moisturizing ingredients to enrich the skin quality.
  • - Easy-to-Use Cap: Features a one-touch cap design for quick access.

Available Colors:
  • - 101 Melon Mint: Specifically designed to correct redness and even out skin tone.
  • - 01 Peach Pink: Focused on concealing dullness for a more radiant complexion.
  • - 02 Lime Yellow: Helps neutralize redness and correct discoloration.
  • - 03 Sky Blue: Targets dullness while enhancing overall clarity.
  • - 04 Snow Lavender: Effective for countering yellow undertones and enhancing transparency.

Details on the Pop-Up Event:
Wonjungyo is also hosting a collaborative pop-up event that features both the Wonjungyo and Wonjungyo Hair brands under the theme of an "Idol Photoshoot" from January 23 to February 3, 2026, at Nihonbashi's 0th Hub. Attendees can expect lavish decorations and photo ops inspired by the glamorous world of idols, complete with dressing room-style touch-up booth experiences. Exciting opportunities to purchase the new "Tone Up Base N 101 Melon Mint" early, along with hair accessories and other luxurious products, will be available. The pop-up promises special perks for those who attend, furthering a community atmosphere celebrating beauty.

Event Schedule:
  • - Dates: January 23 - February 3, 2026
  • - Operating Hours: 11:00 AM - 8:00 PM
  • - Location: 0th Hub Nihonbashi, Tokyo’s Chuo Ward


Attendees are encouraged to stay updated on event details via Wonjungyo's official social media accounts.

About Wonjungyo:
Founded by Won Jong-yo, a celebrated makeup artist with a unique background in creating looks for top Korean idols and actresses, Wonjungyo aims to simplify professional techniques for makeup lovers. The brand’s mission is to evoke the excitement of first-time makeup experiences with an emphasis on quality and color precision. With products like customizable eyeshadow palettes and user-friendly bases, the brand is dedicated to helping individuals attain the desirable glow and aesthetic synonymous with K-Pop idols.

Contact Information:
For inquiries about products, you can reach out to Rainmakers Co., Ltd. at 0120-500-353.
Find out more about Wonjungyo through their social platforms including Instagram, TikTok, and their official website.


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Topics Consumer Products & Retail)

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