#Japan #Tokyo #Qlipper #Digidigi #Todo-onada

Todo-onada Enhances Digidigi Tool with Powerful New Features

Todo-onada, based in Taito, Tokyo, has recently announced significant updates to its brand recognition measurement tool, Digidigi. This innovative tool, which specializes in assessing brand awareness through Large Language Models (LLMs), now offers three groundbreaking functionalities designed to empower PR professionals and marketers. The features include the visual display of recall strength, automated monitoring project creation linked with Qlipper, and media recommendations tailored to users’ needs.

Bridging the Gap in Brand Recognition

As the prevalence of generative AI rises, consumers are increasingly turning to LLMs for guidance in finding products and services. Questions such as "Which beer do you recommend?" bring forth a specific set of brands—the recall set—making it crucial for businesses to understand their positioning within this dynamic market landscape. The new functionalities in Digidigi enable brands to discern whether their recall set is robust, moderate, or unstable, providing a numeric evaluation of brand competitiveness.

Unveiling the New Functionalities

1. Recall Strength Visualization

With this feature, users can conduct ten trials using the same recall question within the LLM, allowing the tool to aggregate names based on their actual responses. The results present the occurrence rate and average ranking of each name, ultimately leading to a calculated recall strength score on a scale from 0 to 1. This score classifies brands into three categories:

• - Strong: The ranking is consistently fixed, requiring long-term exposure for reversal.
• - Moderate: Initial ranks are becoming established, but entry opportunities remain.
• - Unstable: The sequence is not solidified, allowing for easier entry into the recall set.

Brands in categories with lower strength scores have a unique opportunity to increase visibility, gaining insight into how difficult or easy it is to enter consumer awareness. Additionally, the tool allows users to measure ranking positions across different models to maintain an overview of voice share in the market.

2. Automated Monitoring Project Creation (Qlipper Integration)

When users link their accounts with the Qlipper PR measurement service, they gain the advantage of easily registering the top ten results from the recall measurement as a monitoring project. This feature automatically generates search queries for each entity, facilitating ongoing tracking of related media exposure. With this integration, Digidigi and Qlipper work seamlessly, allowing brands to stay aware of their competitors' media presence, especially as exposure can directly influence the learning data for future LLM generations.

3. Recommended Media Listings

Another noteworthy addition is the automatic categorization and recommendation of relevant media outlets tailored to specific release categories. This lends insights into which media platforms contribute to LLM learning processes, optimizing outreach strategies. Users are also provided with direct contact information for press release submissions, aiding the decision-making process on how best to engage with potential media partners to reach LLMs effectively.

No Additional Costs for Users

All three features are provided at no extra charge to existing users. For those utilizing Digidigi, the service comes at a basic monthly fee of 10,000 yen (excluding tax), while Qlipper users can access these enhancements without additional costs, barring plan limitations.

Learning More About Digidigi and Qlipper

Digidigi is designed to question LLMs about brand memory (parametric memory), providing insights into how brands are recognized and recalled. It offers features like hallucination detection, reverse search for competitive analysis, recall share measurement, and citation debugging.

Similarly, Qlipper serves PR personnel with news monitoring and measurement capabilities, featuring automated collection of news articles based on customized search parameters, risk alerts, competitive analysis, and more. Both tools are pivotal in navigating the complexities of modern digital brand recognition and PR strategies.

Company Background

Todo-onada is committed to developing and operating these revolutionary tools to empower PR and marketing professionals in their efforts to improve brand visibility and recognition in the rapidly evolving landscape of consumer behavior. For more information, visit the websites of Digidigi and Qlipper. For inquiries, please reach out to Todo-onada’s sales team at 03-6453-6886 or email [email protected].