The 22nd Middle East Organic and Natural Product Expo Sees Visitor Growth Surge

A Successful Gathering: Middle East Organic and Natural Product Expo 2024

The recently held 22nd Middle East Organic and Natural Product Expo 2024 finished on November 20 in Dubai, marking a significant moment for the organic and natural products industry. This year's expo brought in over 15,200 trade visitors, representing a remarkable 25% increase compared to the previous year. The event also showcased more than 550 exhibitors, an impressive surge of 80%, thus reinforcing its standing as the premier organic exhibition in the region.

Event Highlights

Shinu Pillai, the Exhibition Director, expressed enthusiasm over the successful event stating, “We are thrilled to announce the successful conclusion... reflecting the increasing interest and commitment towards organic living.” The expo included an engaging mix of activities from vibrant exhibitor booths to insightful conference sessions, and several themed areas such as the Organic Super Kitchen, Beauty Corner, and even a Fresh Produce Pavilion.

Additionally, the Sri Lankan Pavilion attracted significant attention, with representatives emphasizing the global demand for natural products. Vinoka Perera, Assistant Director at the Sri Lanka Export Development Board, highlighted, “Our participation was incredibly timely,” suggesting plans for future involvement to capture the continued interest in organic offerings.

The expo also marked the global introduction of MATRADE's Malaysia International Halal Showcase, called MIHAS@Dubai. Datuk Seri Reezal Merican Naina Merican, the chairman of MATRADE, noted the collaboration opened doors to explore the Halal and organic market's potential, while also enriching the event experience for attendees.

First-time exhibitors such as SP Bioenergy Co., Ltd from Thailand shared their excitement, noting they received an overwhelming number of inquiries that presented new business opportunities.

Another significant highlight was the presence of the Agricultural and Processed Food Products Export Development Authority of India, which demonstrated the country’s strengths in organic products through a buyer-seller meeting.

Future Prospects

Uganda's representation aimed to highlight its agricultural capabilities, with Minister Bright Rwamirama asserting the expo was crucial for promoting Ugandan organics. As the exhibition wrapped up successfully, organizers are already gearing up for the next installment scheduled for November 17-19, 2025, at the Dubai World Trade Centre.

This year's expo not only illustrated the rising momentum of organic products and the industry's evolution but also matched the increasing consumer demand for sustainable and ethically sourced products. The commitment by so many participating countries indicates a collective desire to foster a marketplace that values health-conscious options and environmental sustainability.

Conclusion

As the Middle East Organic and Natural Product Expo concludes its latest chapter, the future looks bright with a sustained focus on promoting organic and natural choices across all sectors. The feedback from exhibitors and visitors alike serves as a testament to the expo's important role in shaping the regional organic market and its ongoing development.