Audi and Major League Soccer Celebrate Ten Years of Partnership and Growth in North American Soccer
As Major League Soccer (MLS) embarks on its historic 30th season, Audi and the MLS are commemorating a significant ten-year partnership that has transformed the landscape of soccer in North America. This collaboration, which began in 2015, has not only elevated the profile of the sport but has also paved the way for a new generation of players to thrive in their communities. Over the past decade, the dedication to the growth of the sport has manifested in remarkable ways. For the 2024 MLS season, the league achieved an impressive record, ranking second globally in total attendance among all soccer leagues, a direct correlation to Audi's strategic investment and unwavering support.
The partnership propelled MLS teams, including high-profile clubs such as Inter Miami CF and LA Galaxy, to both on-field success and increased monetary value. Together, Audi’s contributions through its initiative, Audi Goals Drive Progress, have played a crucial role in providing financial assistance aimed at fostering youth development. This program has raised over $5 million, directly impacting 430 Academy graduates and enabling them to join first-team rosters. "Audi believes in the power of performance, not just on the field but also in the communities where our young athletes reside," said Daniel Weissland, President of Audi of America.
The initiative has effectively addressed financial and logistical barriers that previously hindered young talents from pursuing soccer. By linking their contributions to the number of goals scored in the league, Audi supports educational resources, housing, and transport for aspiring players, thus enhancing their chances for success both on and off the pitch.
Furthermore, Audi's commitment has not stopped at just developing youth players; it also aims to recognize and uplift those who take action within their communities. Through the Celebrating Impact campaign, players who champion equity, inclusion, and social progress are honored, motivating others to engage in community initiatives. The past two years alone have seen an investment of $570,000 into player-led projects focusing on social change across the U.S. and Canada.
The popularity of soccer is at an all-time high, and MLS’s remarkable growth trajectory has occurred alongside Audi’s commitment. In 2024, MLS welcomed a record 12.1 million fans during the regular season and playoffs, marking a staggering 57 percent increase compared to 2015. The league's value continues to soar, with five clubs now boasting valuations exceeding $1 billion, and the overall value of MLS clubs resting at a staggering $21 billion, showcasing an impressive growth multiplier over the last decade.
Looking forward, the next few years promise to be monumental for soccer in North America as aspects of global soccer converge on the region. In 2025, the FIFA Club World Cup will take place in the U.S., with Audi Field in Washington, D.C., among the host venues. Adding to the excitement is the upcoming FIFA World Cup in 2026, which will further solidify soccer's growing impact on the continent.
Audi’s initiatives and commitment extend beyond major events. The brand is intricately woven into the fabric of MLS with local partnerships across teams like Inter Miami CF, D.C. United, and the New York Red Bulls, along with their prominent role as the Official Naming Rights Sponsor of Audi Field. Audi also enhances the fan experience by sponsoring prestigious awards such as the MLS Golden Boot and providing unique opportunities for vehicle personalization through MLS-themed Audi Themes.
In conclusion, the decade-long partnership between Audi and MLS exemplifies what can be achieved through a shared vision and commitment to promoting youth and community engagement. As soccer’s popularity continues to rise, Audi stands at the forefront, dedicated to shaping the future of the sport and creating lasting impacts for the next generation of players and fans.
The partnership propelled MLS teams, including high-profile clubs such as Inter Miami CF and LA Galaxy, to both on-field success and increased monetary value. Together, Audi’s contributions through its initiative, Audi Goals Drive Progress, have played a crucial role in providing financial assistance aimed at fostering youth development. This program has raised over $5 million, directly impacting 430 Academy graduates and enabling them to join first-team rosters. "Audi believes in the power of performance, not just on the field but also in the communities where our young athletes reside," said Daniel Weissland, President of Audi of America.
The initiative has effectively addressed financial and logistical barriers that previously hindered young talents from pursuing soccer. By linking their contributions to the number of goals scored in the league, Audi supports educational resources, housing, and transport for aspiring players, thus enhancing their chances for success both on and off the pitch.
Furthermore, Audi's commitment has not stopped at just developing youth players; it also aims to recognize and uplift those who take action within their communities. Through the Celebrating Impact campaign, players who champion equity, inclusion, and social progress are honored, motivating others to engage in community initiatives. The past two years alone have seen an investment of $570,000 into player-led projects focusing on social change across the U.S. and Canada.
The popularity of soccer is at an all-time high, and MLS’s remarkable growth trajectory has occurred alongside Audi’s commitment. In 2024, MLS welcomed a record 12.1 million fans during the regular season and playoffs, marking a staggering 57 percent increase compared to 2015. The league's value continues to soar, with five clubs now boasting valuations exceeding $1 billion, and the overall value of MLS clubs resting at a staggering $21 billion, showcasing an impressive growth multiplier over the last decade.
Looking forward, the next few years promise to be monumental for soccer in North America as aspects of global soccer converge on the region. In 2025, the FIFA Club World Cup will take place in the U.S., with Audi Field in Washington, D.C., among the host venues. Adding to the excitement is the upcoming FIFA World Cup in 2026, which will further solidify soccer's growing impact on the continent.
Audi’s initiatives and commitment extend beyond major events. The brand is intricately woven into the fabric of MLS with local partnerships across teams like Inter Miami CF, D.C. United, and the New York Red Bulls, along with their prominent role as the Official Naming Rights Sponsor of Audi Field. Audi also enhances the fan experience by sponsoring prestigious awards such as the MLS Golden Boot and providing unique opportunities for vehicle personalization through MLS-themed Audi Themes.
In conclusion, the decade-long partnership between Audi and MLS exemplifies what can be achieved through a shared vision and commitment to promoting youth and community engagement. As soccer’s popularity continues to rise, Audi stands at the forefront, dedicated to shaping the future of the sport and creating lasting impacts for the next generation of players and fans.
Topics Sports）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.