#Digital Transformation #DX Consulting #Cocoo Corp.

Cocoo's New DX Consulting Service

Cocoo Corporation, headquartered in Chiyoda, Tokyo, has officially announced the launch of its new DX Consulting service, effective from July 1, 2025. This initiative aims to assist firms in navigating digital transformation (DX) challenges by offering a unique approach known as “Bottom-Up Consulting.” The new division will be led by Masaru Tabei, an executive officer at the company.

Addressing a Common Challenge

Many businesses are eager to implement DX but often find themselves at a standstill, unsure of where to start. Cocoo's consulting service is designed to spark these necessary insights at the ground level. Through its “Bottom-Up Consulting” method, Cocoo focuses on employee awareness and engagement to drive true organizational change, ultimately contributing to sustainable corporate value enhancement.

The domestic DX market is projected to grow to ¥8 trillion by 2030, indicating a growing recognition among Japanese firms of the need to invest in digital transformation. Despite this, many companies encounter difficulties in achieving visible outcomes from their DX efforts. Information from Hubble and TechTouch highlights that common concerns include uncertainty on how to start and inefficiencies in using implemented SaaS tools.

The Last Mile to Transformation

Cocoo identifies that the challenge lies not just in lofty strategies or the implementation of digital tools but in executing these strategies effectively at the operational level—the “last mile” of DX. This final stage is crucial; it involves integrating established strategies and tools into everyday business operations, enabling employees to utilize them fully and unlock their intended value. Cocoo firmly believes that its trained “DX personnel,” who deeply understand frontline operations, can provide essential support in this complex journey of transformation.

Unique Consulting Approach

Cocoo’s Bottom-Up Consulting is distinct from traditional top-down strategies. While many companies strategize at the executive level, Cocoo emphasizes maximizing the execution capabilities of employees on the ground. Since its establishment in 2019, Cocoo has launched services that cater to various needs, such as “Infrastructure Women,” “Excel Women,” “BI Women,” “Digital Marketing Women,” “RPA Women,” and “AI Women.” The insights gained from these initiatives have solidified Cocoo’s approach and enhanced their consulting capabilities.

Comprehensive Support Cycle

Cocoo’s DX Consulting service offers a complete end-to-end cycle tailored to clients' specific DX phases. This includes identifying challenges, designing processes, training and on-the-job coaching, standardizing operations, and providing stable support via the BPaaS center. By combining services flexibly based on customer needs, Cocoo aims to create the most effective solutions for clients.

Three-Step Support Process

To advance DX, it’s essential to reassess real workplace challenges and translate them into executable strategies. Cocoo focuses on:
1. Accurate Situation Assessment: Understanding current business operations thoroughly.
2. Strategic Framework Development: Creating meaningful and achievable strategies.
3. Support for Practical Execution: Ensuring that clients can implement these strategies in a manageable way.

Comments from Leadership

Masaru Tabei, head of Cocoo's new DX Consulting division, noted the urgency of addressing labor shortages as Japan faces a potential deficit of over 3.84 million workers by 2035. He highlighted the necessity for companies to embrace DX to solve these problems. Many firms express frustration over not knowing where to start, and the need for skilled personnel can be overwhelming.

Tabei advocates for leveraging intelligent tools like RPA and AI to initiate the path from digitization to full DX. By utilizing Cocoo's proven