How TrebleHook CRM Boosted Carroll Daniel Construction's Growth to New Heights

Accelerating Growth: The Carroll Daniel Construction Story with TrebleHook CRM



Carroll Daniel Construction, a leading name in the Architecture, Engineering, and Construction (AEC) sector, has made significant strides in its growth trajectory, pulling off an impressive increase in annual revenue from $200 million to over $900 million. The catalyst for this remarkable transformation? TrebleHook CRM, a dedicated platform tailored specifically for AEC firms.

Overcoming Challenges with Innovation



With nearly 70 years of legacy, Carroll Daniel has evolved from humble beginnings, boasting just two offices and five divisions, to its current state of expansion with six offices and eight divisions along with a robust 130-member engineering team. However, such growth did not come without its set of challenges. Managing increasingly complex project bids, financial forecasting, and nurturing client relationships became cumbersome as the organization expanded.

Al Petrangeli, President and CEO of Carroll Daniel, noted, "Like many construction firms, we were relying on what I call tribal knowledge and scattered systems." This dispersed approach often led to inefficiencies and a lack of clarity. Enter TrebleHook CRM, offering a lifeline for the construction giant.

TrebleHook: The Game-Changer



TrebleHook has empowered Carroll Daniel to gain real-time insights across its operational pipeline. This visibility allows the firm to track project pursuits, anticipate Requests for Proposals (RFPs), and synchronize projects with their financial forecasts. By eliminating outdated spreadsheets and cumbersome manual procedures, TrebleHook facilitates a culture of informed, data-driven decision-making.

"TrebleHook has reshaped how we view the performance of our business into the future," Petrangeli expressed. The platform has streamlined processes by removing unnecessary administrative burdens, enhancing team alignment and providing confidence in overarching strategic goals.

Today, TrebleHook seamlessly integrates into Carroll Daniel's daily business development, marketing strategies, project pursuits, and financial meetings. This cohesive platform acts as a central repository for critical information, ensuring accuracy and consistency across the board.

A Vision for the Future



Looking ahead, TrebleHook's innovative capabilities will likely continue to play an integral part in Carroll Daniel Construction’s ongoing success. The CRM’s design not only fosters operational efficiency but also promises to nurture a unified approach as the company embarks on new ventures.

To dive deeper into the full story of how Carroll Daniel Construction leveraged TrebleHook CRM for their ambitious scaling journey, you can check out their dedicated customer spotlight on TrebleHook's website.

About TrebleHook


TrebleHook is the revolutionary CRM created specifically for the AEC industry. It centralizes client relationships, meticulously tracks project pursuits, and allows firms to approach their financial forecasting with newfound confidence. By replacing antiquated methods with a unified information system, TrebleHook equips construction firms with the essential tools to grow smarter and faster.

Learn more about TrebleHook at www.treblehook.com.

Topics Business Technology)

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