Gokurakuyu and RAKU SPA Announce Adorable Sumikko Gurashi Collaboration Event

Exciting Collaboration Announcement: Gokurakuyu & RAKU SPA x Sumikko Gurashi

Gokurakuyu and RAKU SPA, renowned hot spring facilities located in Tokyo, are thrilled to announce an irresistible collaboration with the beloved characters from Sumikko Gurashi! Running from August 6 to August 25, 2026, this event showcases delightful experiences and unique products inspired by the adorable Sumikko Gurashi characters, bringing joy to fans of all ages.

What Awaits You

During this limited-time campaign, visitors will be treated to a series of exclusive offerings across 11 Gokurakuyu and RAKU SPA locations. Highlighting this collaboration are themed baths, merchandise, special food menus, and various events designed to enhance your relaxation experience.

Collaboration Highlights:

1. Themed Merchandise Sales: Customers can choose from a wide selection of products featuring exclusive illustrations. Online shopping will also begin on August 6 at 1 PM, continuing until September 6. Notable items include:
- Muffler Towels (random designs) - ¥1,100 (tax included)
- Nuku Nuku Plush Toys (various designs) - ¥2,310 each (tax included)
- Bubble Flake Stickers (7 pieces) - ¥880 (tax included)
- Acrylic Mirror Stickers - ¥770 (tax included), and more!
- Purchase over ¥2,000 to receive a traditional washi-style sticker while supplies last.

2. Special Menu Items: Savor themed dishes that bring the Sumikko Gurashi characters to life! Each order includes a random coaster. Featured items include:
- Shirokuma Marshmallow Snowy Parfait - ¥1,430 (tax)
- Penguin's Favorite Chilled Noodles - ¥1,980 (tax)
- Tonkotsu Shrimp Curry - ¥2,200 (tax)
- Cat’s Hide-and-Seek Waffle Sandwich - ¥1,980 (tax)
- And more, with each drink priced at ¥990!
- Participate in a sticker rally by ordering five dishes to receive an additional coaster.

3. Sumikko Gurashi-Themed Baths: Experience five distinct baths beautifully adorned with themed decorations and special bathhouse tapestries, offering a relaxing escape for all visitors.

4. Unique Decorations: Expect to find character panels, banners, and photo spots that enhance the immersive atmosphere, perfect for capturing those special moments.

5. Workshops: Create your own unique Sumikko Gurashi merchandise at exclusive workshops held on August 8 and 9 at the RAKU SPA in Tsurumi.

6. Greeting Event: Fans can meet the character Tokage at a special greeting event on August 22, offering an unforgettable experience for everyone.

7. Social Media Campaign: Participate in the X campaign by following Gokurakuyu and RAKU SPA's official accounts. Post with the hashtag #SumikkoGokurakuyu for a chance to receive a limited edition sticker.

About Sumikko Gurashi

Born in 2012 from the concept of “this is where I feel at peace,” Sumikko Gurashi characters represent quirky yet relatable feelings that resonate with many people across Japan. Known for their cute yet slightly negative personalities, these characters embody the comfort of finding a cozy corner in bustling environments.
- Discover more about Sumikko Gurashi here.

For More Information

This collaboration offers a unique blend of relaxation and entertainment, perfect for both Sumikko Gurashi fans and those seeking a rejuvenating experience at typical Japanese onsens. For more details on locations and the full list of activities, visit the collaboration website. Don’t miss out on this wonderful opportunity to immerse yourself in the world of Sumikko Gurashi while enjoying the therapeutic benefits of Gokurakuyu and RAKU SPA.