PDC, Cleeng, and Urban Zoo Team Up for New Global Darts Streaming Service

Revamped Global Streaming Service for Darts Fans

The Professional Darts Corporation (PDC) has officially re-launched its global streaming platform, PDC TV, in a strategic partnership with Cleeng and Urban Zoo, marking a significant leap forward in the way darts is experienced worldwide.

With darts rapidly escalating in popularity, attracting a unique UK audience of over 10 million during the 2025/26 World Darts Championship, the PDC recognized the urgent need to upgrade their digital infrastructure. This collaboration with Cleeng, known for its Subscriber Retention Management (SRM®) platform, supports PDC's expansion goals and enhances its direct-to-consumer (D2C) offerings.

Enhanced Features for Fans

The newly upgraded PDC TV features a wide array of offerings, including live coverage, on-demand highlights, score updates, rankings, and exclusive tournament content. These enhancements cater to a growing global audience eager for real-time access to darts events and player insights, particularly as emerging talents like Luke Littler gain traction in the sport.

“Darts has never been bigger, and with the integration of Cleeng’s SRM, we transitioned from concept to launch in just a few weeks,” said Matt Porter, Chief Executive of PDC. “This platform not only supports our current audience but is also designed to scale as we expand our international reach.”

The upgrade also ensured a seamless subscriber migration, boasting a remarkable success rate of 99.97%, which minimized disruptions for existing users. Such efficiency was vital in maintaining subscriber engagement during the transition.

Streamlined Global Operations

A fundamental element of PDC's strategy is Cleeng’s Merchant of Record capability. By managing critical aspects like global tax compliance, local currencies, and subscription management in one platform, Cleeng alleviates the operational complexities typically encountered during international expansion.

“For fans in London, Berlin, or New York, the experience remains consistent and local,” stated Gilles Domartini, Founder and CEO of Cleeng. This integration simplifies payment processing, allowing PDC to focus on delivering top-tier sports content rather than navigating the intricate landscape of international finance and compliance.

Role of Urban Zoo

This initiative also marks the inaugural collaboration between Cleeng and Urban Zoo, a digital technology company. Urban Zoo was instrumental in managing the contract, front-end design, and Content Management System (CMS) integration for the revamped PDC TV. Their partnership aims to deliver a smooth subscriber journey to enhance user conversion rates and retention.

By facilitating a localized payment experience, the renewed service allows PDC to harness darts' growing popularity effectively. Fans can now enjoy uninterrupted access to hundreds of matches, detailed player stories, and comprehensive coverage beyond the major televised events.

Future Developments

Before the upcoming NAB (National Association of Broadcasters) event, Cleeng has unveiled new AI-powered features for its AI Assistant aimed at expediting decision-making processes and automating operational tasks, further supporting PDC’s growth trajectory.

PDC, which spearheads a £25 million global tour, has been pivotal in transforming darts from a niche activity into one of the fastest-growing sports worldwide. The revamped PDC TV is set to enhance this transformation journey, delivering world-class content and expanding its global footprint in the years to come.

For more information about PDC and its services, visit www.pdc.tv.