OMD Crowned Best Performing Global Media Network for the Tenth Time in a Row

OMD Crowned Best Performing Global Media Network for the Tenth Time

In a remarkable showcase of excellence, OMD has been recognized as the best performing global media network for the tenth consecutive edition in the Network Diagnostics report published by RECMA (Research Company Evaluating the Media Agency Industry). This accolade reaffirms OMD's position as a leader in the media landscape, emphasizing its consistency and superior performance across various metrics.

The RECMA report is widely regarded as one of the most thorough assessments for evaluating media agency performance. This biannual study analyzes approximately 700 agencies spanning 45 markets, utilizing 19 key performance indicators (KPIs) that capture not just quantitative data such as new business wins or billing volumes but also qualitative factors like client portfolio stability and the agency's digital and content resources.

A Consistent Leader

In the latest report, OMD has achieved what RECMA describes as its best performance yet. The agency not only maintained a significant lead over its closest competitors but also earned more 'Dominant' rankings than any other agency evaluated. This top-tier designation indicates that OMD consistently outperforms its peers across the critical criteria set within the diagnostic evaluation. Out of the 700 agencies analyzed, only 52 achieved this dominant status, with OMD standing out remarkably as it secured this designation multiple times.

OMD’s success can be partly attributed to its balanced performance across diverse markets. The report highlights that OMD ranks either 'Dominant' or 'High Profile' in 64% of the markets assessed, underscoring the network’s ability to maintain its high standards universally.

Leadership Insights

George Manas, CEO of OMD, commented on the agency's achievements, stating, "We're in a moment of marketing transformation unlike anything we've seen in decades. As the world's largest media agency, OMD has not only the ambition but also the responsibility to lead our clients and the industry through this change. The latest RECMA report reaffirms that OMD's exceptional talent — powered by our advanced intelligence platform, Omni — is enabling our clients and people to thrive in a fast-evolving marketplace."

Recognitions in 2025

Beyond this latest accolade, OMD has established a streak of impressive recognitions throughout 2025. This includes winning the coveted Media Network of the Year title at the Cannes Lion Awards for the second year in a row, and securing the title of Media Agency of the Year in several regions, including the US, UK, Canada, Hong Kong, Netherlands, Spain, and Sweden. Additionally, in the RECMA 2024 Overall Activity Volume (OAV) analysis, OMD was once again rated #1 in billings volume, exceeding $35.6 billion and outperforming its nearest rival by $4.4 billion.

Conclusion

As the largest media network in the world with over 14,000 employees in more than 100 countries, OMD continues to set standards in the industry. Their commitment to matching innovation with creativity positions them not just as a service provider but as a strategic partner for leading brands globally. As OMD looks ahead, it remains dedicated to creating opportunities that pave the way for future marketing successes.