New Business Education
2026-07-27 04:55:30

Aoyama Gakuin University and JMAM Unveil New Business Education Program

Meeting the Growing Demand for Reskilling in Japan



In light of the evolving business landscape fueled by AI and intensified global competition, Aoyama Gakuin University's Graduate School of International Management (commonly referred to as Aoyama Business School, or ABS) and the Japan Management Association Management Center (JMAM) have come together to address the increasing complexities in talent development needs through the launch of the "MBA Fundamentals Series." This collaborative initiative aims to cater to the educational needs of professionals, providing flexible and practical learning methodologies that are crucial in today's business environment.

Background and Need for Change



Japanese companies are encountering rapid changes in their management environments; thus, the competencies required for management personnel and future leaders are becoming increasingly sophisticated. Despite this, many Japanese businesses continue to rely on traditional on-the-job training (OJT) and conventional training programs, leading to several challenges:

1. Overemphasis on Theoretical Learning: Conventional classroom-style training often detaches itself from real-world business challenges.
2. Transitory Knowledge: Information learned often fails to translate into actionable skills on the ground.
3. Diverse Needs Ignored: With a variety of career phases and tasks, learners struggle to select suitable educational methods that align with their roles and timing.

To bridge these gaps, it has become imperative to create a new educational model that allows both learners and companies to design their learning experiences flexibly while directly correlating with practical work.

Overview of the Initiative



The program comprises a series of diverse learning formats allowing participants to progressively build their knowledge. This multi-faceted approach includes:

  • - Quick Understanding and Input: Through e-learning videos, busy employees can quickly grasp essential theories and concepts during their spare time.
  • - Structural Knowledge Development: Books structured around real-world business challenges and decision-making processes emphasize independent thinking and judgment.
  • - Internal Reflection: Through correspondence education, participants can relate learned theories to their own work settings, enhancing their understanding with feedback from instructors.
  • - Practical Application: Corporate training sessions include discussions and role-playing exercises to empower participants to apply their learning directly to company-specific challenges.

Each segment is tailored to specific learning objectives—rapid input, structural organization, reflective thinking, and practical output. This adaptable nature allows companies to utilize these programs to develop versatile management knowledge and perspectives beneficial for their overall business strategy.

Future Directions



The initiative plans to expand themes for learning and aims to enhance the quality of workforce training while improving the sustainable competitive edge of Japanese businesses. By innovating and integrating these educational models, efforts are in place to boost professional development in Japan.

Significance of the Initiative



This program is significant because it combines the cutting-edge theories from ABS with the diverse educational platforms provided by JMAM, forging a seamless learning model that connects theory to practice. Companies are empowered to design the optimal learning pathways suited to the varying levels and learning styles of their employees. This model aspires to set a new standard for corporate education beyond traditional frameworks.

Curriculum Highlights



The first round of materials focuses on eight essential areas crucial to enterprise management:
  • - Management Strategy
  • - Accounting
  • - Marketing
  • - Human Resources & Organization
  • - Logical Thinking
  • - Competitive Strategy
  • - Operations Management
  • - Finance

About ABS



ABS, established in April 1990, is one of Japan's oldest business schools claiming a mission to nurture creative leaders who contribute positively to society and research activities. Over the past three decades, it has produced more than 3,000 MBA graduates who excel in various fields.

In February 2022, ABS's MBA program received international accreditation by the European Foundation for Management Development (EFMD), affirming its status as a global leader in providing business education. Its curriculum promotes a blend of theoretical understanding and practical application, resulting in comprehensive learning that prepares students for real-world challenges.

About JMAM



The Japan Management Association Management Center (JMAM), established in 1991, emerged from the Japan Management Association to provide comprehensive support for talent development and educational publication. Driven by the motto "Accompanying growth," JMAM seeks to enrich lives by supporting individuals in their personal and professional journeys, fostering a community of continuous growth and learning.


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