Glen Powell Takes on the Role of Goldilocks in Ram's Epic Super Bowl Ad
In a creative reimagining of a classic fairy tale, Glen Powell stars in Ram's exciting Big Game advertisement, titled "Drive Your Own Story." This 60-second spot, directed by renowned filmmaker David Leitch, known for his work on high-octane films like "John Wick" and "Deadpool 2," presents a thrilling spin on the familiar story of Goldilocks and the Three Bears.
Gone are the days of porridge and cozy cottages; instead, Powell's version features a spectacular lineup of Ram trucks, a fire-breathing dragon, and daring adventures that include jumping over active volcanoes! Throughout the commercial, the audience is entertained with Powell's vibrant narrative as he introduces his twin niece and nephew to the action-packed tale.
The heart of the commercial emphasizes the versatility and choices available to truck buyers, showcasing models like the new 2025 Ram 1500 Ramcharger, the heavy-duty Ram 2500 Rebel, and the Ram 1500 RHO. The tagline "Drive Your Own Story" perfectly encapsulates the message of freedom and self-selection in vehicle choice.
Powell has a long-standing relationship with the Ram brand, having participated in previous ad campaigns and even utilizing Ram trucks during the filming of other blockbuster projects such as last summer's "Twisters." His enthusiasm for the brand shines through in the commercial as he expresses how natural it felt to be part of this creative endeavor. "The Super Bowl is about family and judging the commercials. Having my family in my first Super Bowl ad felt like a perfect way to bring everything full circle," he commented, referring to his niece and nephew who appear in the spot.
The adventure unfolds with Powell making a series of choices, reminiscent of Goldilocks trying to find the perfect bowl of porridge. He chooses the Ram 1500 Ramcharger to demonstrate his artistic talents by showcasing chainsaw carving skills, before switching to the Ram 2500 Rebel, where he imaginatively tows a dragon behind him. The segment culminates with thrilling leaps over volcanoes in the Ram 1500 RHO. Each vehicle reflects a different aspect of Powell's adventurous narrative, highlighting the array of options available for today's truck buyers.
Director David Leitch’s unique visual style enhances the playful yet rugged atmosphere of the ad. He captures the essence of both the fairy tale and the Ram brand's philosophy, stating, "We wanted to take a classic tale and give it a bold, unexpected twist—just like the Ram brand does with every truck it builds."
In addition to the visual spectacle, Ram is embracing the spirit of the advertisement by offering themed merchandise that includes plush dragons and bears, T-shirts, and even a dragon-wing hot sauce available at RamTrucks.com.
As the only automaker featuring commercials during this year’s Big Game, Ram's collaboration with Glen Powell stands out as a memorable moment, bridging the worlds of storytelling and automotive excitement. With its focus on adventure, power, and choice, Ram continues to solidify its presence in the auto industry. The 2025 Ram 1500 Ramcharger will soon be up for orders in Q2, allowing fans of the brand to experience the thrill first-hand. Don’t miss out on the full extended version of the spot available on Ram’s official YouTube channel!
A Unique Take on a Classic Story
Gone are the days of porridge and cozy cottages; instead, Powell's version features a spectacular lineup of Ram trucks, a fire-breathing dragon, and daring adventures that include jumping over active volcanoes! Throughout the commercial, the audience is entertained with Powell's vibrant narrative as he introduces his twin niece and nephew to the action-packed tale.
The heart of the commercial emphasizes the versatility and choices available to truck buyers, showcasing models like the new 2025 Ram 1500 Ramcharger, the heavy-duty Ram 2500 Rebel, and the Ram 1500 RHO. The tagline "Drive Your Own Story" perfectly encapsulates the message of freedom and self-selection in vehicle choice.
Connecting with the Audience
Powell has a long-standing relationship with the Ram brand, having participated in previous ad campaigns and even utilizing Ram trucks during the filming of other blockbuster projects such as last summer's "Twisters." His enthusiasm for the brand shines through in the commercial as he expresses how natural it felt to be part of this creative endeavor. "The Super Bowl is about family and judging the commercials. Having my family in my first Super Bowl ad felt like a perfect way to bring everything full circle," he commented, referring to his niece and nephew who appear in the spot.
Cinematic Brilliance on Display
The adventure unfolds with Powell making a series of choices, reminiscent of Goldilocks trying to find the perfect bowl of porridge. He chooses the Ram 1500 Ramcharger to demonstrate his artistic talents by showcasing chainsaw carving skills, before switching to the Ram 2500 Rebel, where he imaginatively tows a dragon behind him. The segment culminates with thrilling leaps over volcanoes in the Ram 1500 RHO. Each vehicle reflects a different aspect of Powell's adventurous narrative, highlighting the array of options available for today's truck buyers.
Director David Leitch’s unique visual style enhances the playful yet rugged atmosphere of the ad. He captures the essence of both the fairy tale and the Ram brand's philosophy, stating, "We wanted to take a classic tale and give it a bold, unexpected twist—just like the Ram brand does with every truck it builds."
Merchandise and More
In addition to the visual spectacle, Ram is embracing the spirit of the advertisement by offering themed merchandise that includes plush dragons and bears, T-shirts, and even a dragon-wing hot sauce available at RamTrucks.com.
Conclusion
As the only automaker featuring commercials during this year’s Big Game, Ram's collaboration with Glen Powell stands out as a memorable moment, bridging the worlds of storytelling and automotive excitement. With its focus on adventure, power, and choice, Ram continues to solidify its presence in the auto industry. The 2025 Ram 1500 Ramcharger will soon be up for orders in Q2, allowing fans of the brand to experience the thrill first-hand. Don’t miss out on the full extended version of the spot available on Ram’s official YouTube channel!
Topics Entertainment & Media）
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