In a significant move towards streamlining retail operations, Smaregi, a leading provider of cloud-based POS systems based in Osaka, has announced its partnership with Assist Manager, an EC management system developed by its subsidiary, Net Shop Support Room. This collaboration will enable advanced data integration between their platforms, enhancing the management of sales, inventory, and customer data in a more cohesive manner.
Background
In recent years, businesses have been shifting towards an omnichannel strategy, which seamlessly integrates physical stores with e-commerce platforms. However, challenges such as complex inventory management, difficulties in monitoring sales performance, and fragmented customer data still pose significant hurdles for retailers. To tackle these issues, Smaregi has undertaken a major overhaul of its system integration with a focus on bridging gaps between offline and online sales channels.
The newly formed API connection facilitates automatic transfers of product information and inventory data registered in Smaregi to the order information from various e-commerce platforms handled by Assist Manager. This integration allows for centralized retail management, eliminating inconsistencies and improving operational efficiency.
Key Advantages of the Integration
1.
Streamlined Inventory Management and Enhanced Customer Satisfaction
The integration automatically syncs inventory data between physical stores and e-commerce operations, thus preemptively addressing potential issues such as overstocked items or out-of-stock situations. This not only reduces complaints and the resources needed to handle mis-shipments but also alleviates the operational load, ultimately enhancing customer satisfaction.
2.
Sales and Customer Analysis Across Multiple Channels
Assist Manager will aggregate and visualize sales and customer data across various channels, including physical stores and online marketplaces. This comprehensive analysis will allow for the identification of valuable customers through criteria-based approaches like CPM and RFM analysis. Tailored promotions can then be developed to create a personalized and satisfying shopping experience for each customer.
3.
Improved Support Quality
By accumulating and sharing customer support interaction histories within Assist Manager, the integration aims to prevent reliance on individual employees for customer service. High-quality, consistent support will cultivate trust and strengthen customer relationships, which are crucial for business success.
About Smaregi
Founded in May 2005, Smaregi has established itself as a pioneer in the cloud POS realm, offering powerful yet affordable systems utilizing iPads and iPhones. The ability to manage data in the cloud allows for real-time sales analysis, independent of time and location. With features catering to diverse retail sectors including apparel and food services, Smaregi supports businesses of all sizes—from small shops to large chains.
Smaregi is committed to revitalizing retail environments through IT services centered around POS systems, fostering improved business operations powered by data analytics while enhancing community vitality through communication and engagement with users.
About Net Shop Support Room
Established in November 2013, Net Shop Support Room specializes in developing and providing essential systems and services for e-commerce businesses. Known for its robust B2C and B2B cart systems, the company emphasizes technical expertise and a wealth of knowledge, earning respect in the industry for its consultative approach towards e-commerce success.
Contact Information
For further inquiries, please reach out to Smaregi at press[at]smaregi.jp.
This partnership between Smaregi and Net Shop Support Room marks a significant step in enhancing retail operational efficiency and customer engagement in an era increasingly characterized by digital transformation.