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Shaman Atlas: Unlocking the Power of Pharmaceutical Content

In a groundbreaking move, Shaman has launched Shaman Atlas, an innovative solution designed specifically for the pharmaceutical industry. Set to be unveiled at the upcoming Veeva Commercial Medical Summit in Boston, this new product aims to convert existing approved promotional materials into structured, reusable data. With over 400,000 approved promotional files scattered across large pharmaceutical companies, much of this information has always been difficult to access due to its flat layout. This is where Shaman Atlas steps in, bridging the gap between unstructured content and actionable insights.

Revolutionizing Content Extraction

Shaman Atlas is not just any content extraction tool; it is purpose-built for various content types that drive engagement with healthcare professionals (HCPs). This includes approved emails, landing pages, detail aids (CLM), and brochures. By integrating seamlessly with Veeva Vault PromoMats, Shaman Atlas can directly read and extract critical data from approved files. It focuses on parsing out validated claims, regulatory content, and creative elements that have been previously trapped in static documents.

The establishment of an automated workflow specifically tailored for the unique demands of pharmaceutical content took Shaman over six months of rigorous development. Each content type—whether it be an email or a landing page—carries its own distinctive formats and structures. Shaman Atlas intelligently adapts to these nuances, ensuring a high degree of accuracy in the extraction process. This precision makes the content not only reliable but also ready for compliance and medical legal reviews, essential in a heavily regulated industry like pharmaceuticals.

A Treasure Trove of Content Awaits

According to Maurice van Leeuwen, CEO of Shaman, pharmaceutical marketing teams have spent years creating high-quality, MLR-approved content that is often relegated to mere flat files, making it challenging to harness this valuable resource. With Shaman Atlas, what once felt like a treasure trove of validated claims and regulatory assets is now within easy reach. The content extracted can feed into a dynamic content intelligence layer, enabling an array of capabilities that were previously unattainable, including:

• - Creation of entirely new content using trustworthy components from an approved library
• - Repurposing of existing content across multiple channels and markets
• - Enhanced MLR review processes with detailed claim-level provenance
• - A comprehensive knowledge base of approved materials tailored for generative AI applications
• - Compliance analyses aided by pre-checks for MLR purposes
• - Bulk content updates for maintaining regulatory alignment

The transformation of flat PDFs into structured content intelligence represents a significant leap in content management for the pharmaceutical sector. It empowers marketers, compliance teams, and AI systems to operate far more efficiently.

Looking Ahead: Future Implications

The potential for Shaman Atlas does not just stop at content extraction; it lays the foundation for the evolution of how pharmaceutical companies can interact with their audiences and regulatory authorities alike. Companies that leverage Shaman Atlas will find themselves not only in compliance but also ahead of the curve in terms of innovation and strategic content reuse. By opening up previously locked data, organizations can enhance their marketing strategies while adhering strictly to regulatory requirements.

With the official launch taking place at the Veeva Commercial Medical Summit on May 19-20, 2026, the anticipation surrounding Shaman Atlas is palpable. Marketers eager to experience this paradigm shift in content management can schedule demos to see firsthand how this new solution reshapes the future of pharmaceutical content management and AI readiness.

In conclusion, Shaman Atlas stands to redefine not only how pharmaceutical content is handled but also how companies can unlock the full potential of existing resources, driving increased efficiency and effectiveness in their operations.