Beard Papa's Joins Forces with Persona for a 30-Year Celebration in the U.S.
Beard Papa's, the renowned bakery famous for its delicious cream puffs, is thrilled to announce an exciting collaboration commemorating the 30th anniversary of the beloved Persona video game series. This special event, developed in partnership with ATLUS, highlights the rich legacy of the Persona franchise, celebrated for its narrative depth and unique gameplay experiences. From September 4 to October 4, 2026, cream puff enthusiasts in the U.S. will have the chance to indulge in limited-time offerings that bridge the realms of gaming and gourmet desserts.
The collaboration features an exclusive menu of cream puffs, each inspired by notable titles from the Persona series. Every delicacy pays homage to the RPG's creative storytelling and character-driven narratives, ensuring that fans of the franchise experience a taste of their favorite games in a whole new way. The anniversary menu includes:
Original Cream Puff – A nod to the classic beginnings of the Persona saga, this flavor encapsulates the spirit of exploration and friendship at the heart of the series.
Matcha Cream Puff – Drawing inspiration from Persona 2: Innocent Sin, this treat combines the rich flavor of matcha with the nostalgia of its excellent storytelling.
Ube S'mores Cream Puff – Inspired by Persona 3 Reload, this dessert is designed to evoke comfort and adventure, making it a delightful bite for both new and returning players.
Cookies & Cream Cream Puff – A tribute to Persona 4 Golden, this flavor is as dynamic and entertaining as the game itself, providing a sweet reflection of its thrilling narratives.
Double Berry Cream Puff – Inspired by the most recent installment, Persona 5 Royal, this flavor bursts with freshness, showcasing the innovative flair of the game's aesthetic.
Each flavorful creation is available individually or as part of collectible gift sets that fans will love.
Alongside the delicious cream puffs, Beard Papa's is offering special collectible gift sets that will thrill Persona enthusiasts. The 4-Pack Gift Set includes four selected cream puffs alongside a Persona-themed chibi sticker sheet and an in-game code card for Persona 5: The Phantom X. For those looking for more, the 6-Pack Gift Set features six cream puffs, a randomly selected acrylic standee from a selection of eight designs, and the same in-game code card.
Additionally, the limited-edition merchandise line features items like a ceramic mug, stylish T-shirt, zip hoodie, and eco-friendly tote bag available through Beard Papa’s online store and at specific locations.
During the promotional period, Beard Papa's stores will be transformed into vibrant environments adorned with Persona-themed digital menu boards, bakery graphics, and captivating decorations, ensuring a memorable shopping experience. The Cerritos and Little Tokyo locations will even boast large-format anniversary murals, designed as perfect photo opportunities for fans.
Mark Nathan, the Marketing Director for Beard Papa's USA, remarked, The best collaborations create lasting memories, and that’s exactly what we want to deliver with Persona. Every aspect—from the flavors to the collectibles—was crafted to celebrate one of gaming's most cherished franchises while offering fans a unique opportunity to enjoy Beard Papa’s. We are excited to share this with everyone!
This collaboration will be available at participating Beard Papa's locations across the U.S. from September 4 to October 4, 2026, or while supplies last. For more details and to locate participating stores, visit BeardPapas.com/persona.
ATLUS, the creative force behind the Persona series, has been delivering iconic gaming experiences since its inception in 1986. With over 30 million units sold globally and a portfolio that includes the acclaimed Shin Megami Tensei* series, ATLUS holds a special place in the hearts of gamers around the world. The collaboration with Beard Papa's is a celebration not only of the delicious desserts but also of the vivid storytelling and immersive worlds that the Persona games offer.
Join Beard Papa's this fall and indulge in a special blend of gaming nostalgia and delightful cream puffs!
Founded in Osaka, Japan, in 1999, Beard Papa's has become an internationally recognized dessert brand, celebrated for its freshly baked cream puff shells and rich, premium custard fillings crafted daily. With a dedication to merging traditional Japanese pastry with innovative flavors and experiences, Beard Papa's serves a delightful array of desserts enjoyed by customers in 585 locations worldwide.
A Unique Culinary Experience
The collaboration features an exclusive menu of cream puffs, each inspired by notable titles from the Persona series. Every delicacy pays homage to the RPG's creative storytelling and character-driven narratives, ensuring that fans of the franchise experience a taste of their favorite games in a whole new way. The anniversary menu includes:
Original Cream Puff – A nod to the classic beginnings of the Persona saga, this flavor encapsulates the spirit of exploration and friendship at the heart of the series.
Matcha Cream Puff – Drawing inspiration from Persona 2: Innocent Sin, this treat combines the rich flavor of matcha with the nostalgia of its excellent storytelling.
Ube S'mores Cream Puff – Inspired by Persona 3 Reload, this dessert is designed to evoke comfort and adventure, making it a delightful bite for both new and returning players.
Cookies & Cream Cream Puff – A tribute to Persona 4 Golden, this flavor is as dynamic and entertaining as the game itself, providing a sweet reflection of its thrilling narratives.
Double Berry Cream Puff – Inspired by the most recent installment, Persona 5 Royal, this flavor bursts with freshness, showcasing the innovative flair of the game's aesthetic.
Each flavorful creation is available individually or as part of collectible gift sets that fans will love.
Exclusive Collectible Gift Sets
Alongside the delicious cream puffs, Beard Papa's is offering special collectible gift sets that will thrill Persona enthusiasts. The 4-Pack Gift Set includes four selected cream puffs alongside a Persona-themed chibi sticker sheet and an in-game code card for Persona 5: The Phantom X. For those looking for more, the 6-Pack Gift Set features six cream puffs, a randomly selected acrylic standee from a selection of eight designs, and the same in-game code card.
Additionally, the limited-edition merchandise line features items like a ceramic mug, stylish T-shirt, zip hoodie, and eco-friendly tote bag available through Beard Papa’s online store and at specific locations.
Themed In-Store Experiences
During the promotional period, Beard Papa's stores will be transformed into vibrant environments adorned with Persona-themed digital menu boards, bakery graphics, and captivating decorations, ensuring a memorable shopping experience. The Cerritos and Little Tokyo locations will even boast large-format anniversary murals, designed as perfect photo opportunities for fans.
Mark Nathan, the Marketing Director for Beard Papa's USA, remarked, The best collaborations create lasting memories, and that’s exactly what we want to deliver with Persona. Every aspect—from the flavors to the collectibles—was crafted to celebrate one of gaming's most cherished franchises while offering fans a unique opportunity to enjoy Beard Papa’s. We are excited to share this with everyone!
This collaboration will be available at participating Beard Papa's locations across the U.S. from September 4 to October 4, 2026, or while supplies last. For more details and to locate participating stores, visit BeardPapas.com/persona.
The Legacy of Persona and ATLUS
ATLUS, the creative force behind the Persona series, has been delivering iconic gaming experiences since its inception in 1986. With over 30 million units sold globally and a portfolio that includes the acclaimed Shin Megami Tensei* series, ATLUS holds a special place in the hearts of gamers around the world. The collaboration with Beard Papa's is a celebration not only of the delicious desserts but also of the vivid storytelling and immersive worlds that the Persona games offer.
Join Beard Papa's this fall and indulge in a special blend of gaming nostalgia and delightful cream puffs!
About Beard Papa's
Founded in Osaka, Japan, in 1999, Beard Papa's has become an internationally recognized dessert brand, celebrated for its freshly baked cream puff shells and rich, premium custard fillings crafted daily. With a dedication to merging traditional Japanese pastry with innovative flavors and experiences, Beard Papa's serves a delightful array of desserts enjoyed by customers in 585 locations worldwide.
Topics Consumer Products & Retail）
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