#Japan #Sendai #Korean brand #KIM JAKE #custom keychain

The Arrival of KIM JAKE in Japan

The first-ever physical store of KIM JAKE, a Korean original keychain brand, opened its doors in Sendai, Miyagi Prefecture on December 2025. IZUMIC LLC, headquartered in Shinjuku, Tokyo, led this exciting launch, showcasing a blend of unique artistry and the latest trends from Korea. From the very first day, a multitude of customers flocked to the new store, and media representatives captured the vibrant scene, adding to the excitement that has since spilled over onto social media.

Choose Your Style: A Personal Experience

KIM JAKE is not just about selling keychains; it’s about inviting customers into the creative process. The brand is designed by a costume designer for K-POP idols, emphasizing customization, and encourages visitors to indulge in the act of selection itself. Rather than purchasing a traditional ready-made item, customers can craft their personal keychain, aptly reflecting their individuality.

This approach positions these small accessories as psychological switches that alter one’s mood—a subtle yet profound expression of daily self-identity. The theme of KIM JAKE, “pick your style,” resonates deeply with contemporary culture, challenging consumers to redefine their everyday accessories.

Bringing Korea's Unique Culture to Japan

In Korea, there exists a rich tradition of self-expression through small accessories, including bags, smartphones, and definitely keychains. KIM JAKE interprets this cultural phenomenon and introduces a relatable new concept to Japan: “Bring the act of choosing your style into your daily life.” Customers can mix and match different parts based on their mood, leading to a unique experience that allows them to embody their feelings through style.

Custom-Made Keychains: Create Your Own

The process of crafting a customized keychain involves several exciting steps. First, choose from a selection of base components such as clips, chains, wire rings, and carabiners. Then, mix and match assorted keyrings and charms to discover an arrangement that speaks directly to you. To elevate the personal touch, one can even add initials or other unique pieces to complete their unique design.

This flexibility ensures that each customer leaves with a distinctive keychain that resembles their personal aesthetic, making every piece truly one-of-a-kind.

Celebrating the Grand Opening

To mark the grand opening of the Sendai store, KIM JAKE is offering exclusive promotional campaigns:

• - Customers who spend over 3,000 yen (including tax) will receive a limited edition original sticker.
• - For those who purchase items above 5,000 yen (including tax), a custom KIM JAKE keychain will be gifted.

Please note that both these offers are limited and are subject to stock availability.

Store Information

KIM JAKE Sendai is located at 1-1-13 Kokubuncho, Aoba-ku, Sendai, in the Ever-I Ichibancho Building, with operating hours from 10:00 AM to 6:50 PM. You can follow their journey on Instagram at @kimjake_jp.

About IZUMIC LLC

IZUMIC LLC leads the way in nurturing Korean cultural elements in Japan, with a mission to develop, manufacture, and sell related products. The company is registered in Tokyo's Shinjuku district and operates 25 stores nationwide, along with a dedicated e-commerce platform. More information can be found on their official website.

Connect with KIM JAKE

KIM JAKE embodies the spirit of “pick your style,” allowing individuals the freedom to express themselves creatively through their choice of accessories. By integrating a touch of Korean culture into daily life, KIM JAKE ignites a new wave of self-expression. Every customer is not just a buyer, but a creator, contributing to the evolving narrative of personal style and identity.