#United States #New York #Annual Meeting #PR Boutiques #Julia Labaton

PR Boutiques International: A New Chapter Begins

PR Boutiques International™ (PRBI), recognized as a premier, non-profit network of founder-led boutique public relations agencies, has made significant strides as it gears up for its upcoming 2026 Annual Meeting in Paris. Recently, PRBI ratified its new leadership team for the upcoming term from 2026 to 2028, alongside welcoming five new member agencies, delighting PR enthusiasts and industry leaders alike.

Introducing the New Leadership Team

Heading the newly elected leadership is Julia Labaton, the founder of RED PR, who will be serving as President. With her extensive experience and visionary approach, Labaton aims to steer PRBI towards a path of innovation and collaboration in an ever-evolving digital landscape. She will be joined by:

• - Vice President: Sandy Crisafulli (Caryl Communications)
• - Treasurer: Jeff Graubard (The Other Agency)
• - Secretary: Christina Vanin (The Edit PR)
• - Members at Large: Catharine Montgomery (Better Together Agency) and Thiago Vitale (Torre Communications)

Julia Labaton expressed confidence in the new team, stating, “PRBI's strength has always come from founder-led agencies that stay close to the work while thinking globally. This leadership team reflects the diversity, senior expertise, and collaborative mindset our members rely on as communications become more complex and interconnected.”

This notable leadership selection emphasizes PRBI's commitment to harnessing the unique strengths of its member agencies.

Expansion of the Global Network

As part of its growth strategy, PRBI is excited to announce the addition of five boutique PR agencies, spanning four nations, further reinforcing its global presence. The new members include:

• - Blue Buzz (Mumbai, India): Focused on digital-first PR strategies across rapidly growing media platforms.
• - Hays Frey PR (Buffalo, NY): Specializing in media relations, crisis communications, and enhanced search visibility strategies driven by AI.
• - Hello SunRise PR (Paris, France): Concentrating on PR strategies for innovative firms and startups, it aims to bridge gaps in consumer engagement.
• - KTM Agency (Newport Beach, CA): Excelling in impactful communications targeted at nonprofits and lifestyle brands on the West Coast of the U.S.
• - MSquared (Atlanta, GA): Focusing on hospitality and lifestyle PR, MSquared aims to boost brand visibility and booking activities for hotels and resorts.

These additions are a significant move towards building a more robust global network, allowing member agencies to share insights and strategies that transcend regional boundaries.

Paris 2026 Annual Meeting: Shaping the Future of PR

From April 22 to 24, 2026, PRBI will hold its Annual Meeting in the beautiful setting of Paris. This gathering will provide a platform for member agencies to collaborate, innovate, and share strategies for navigating the landscape of public relations, particularly in integrating advancements in AI, enhancing cross-border collaboration, and harnessing new business growth trajectories.

Notable speakers will grace the event, including industry leaders like Patrick Ryan from The 300 Consultancy, alongside Benjamin Zenou and Vix Reitano from Suits AI, who will share their valuable insights on contemporary challenges and solutions within the industry.

The PRBI Legacy

Founded in 2008, PR Boutiques International™ aims to offer personalized, senior-level expertise while maintaining cost-effective solutions tailored to meet the diverse needs of corporate, consumer, health, crisis management, and technology sectors. With over 30 member agencies worldwide, PRBI is dedicated to delivering executive counsel and an international reach without the inflated costs typical of larger firms.

As PR Boutiques International forges ahead into its new leadership phase, the organization is set to innovate and enhance its global impact, reaffirming its commitment to excellence in public relations worldwide.