Blokees Showcases Over 900 New Products at China Toy Expo 2026

Blokees Highlights at China Toy Expo 2026

From October 21 to 23, 2026, Blokees made a significant impression at the China Toy Expo by showcasing over 900 products, reaffirming its position in the competitive toy industry. The brand is well-known for its customizable character toys, and this event highlighted two of its primary categories: Blokees Model Kits and BLOKEES WHEELS.

Among the impressive array presented, nearly 40 new products from the HERO series—such as HERO5, HERO8, and HERO10—caught the eye of collectors. These products are based on globally recognized intellectual properties (IPs) like Ultraman, Kamen Rider, Transformers, and Mega Man, along with Blokees' original IP, Hero Infinity. This occasion marked the debut of more than 30 products, including the Mega Man HERO10 Series 1, showcasing the brand's growth and connection to popular culture.

Blokees has also made strides in the model kit segment with about 50 products from its categories like Champion, Champion Lite, Fantastic, and Legend. These kits are linked to many well-loved IPs including Saint Seiya, Naruto, Hatsune Miku, and Pokémon. Notably, nearly ten new products made their debut during the expo.

A highlight of the collection was DaaLaMode, which merges movable figures with customizable outfits, offering enthusiasts a unique and personal experience. Additionally, the TERRAVENTURE line—drawing inspiration from Jurassic World—introduced several exciting products, expanding Blokees' diverse portfolio.

The BLOKEES WHEELS range was not to be overlooked, featuring its C-, E-, and S-Series that blend assembly, play, and collectibility. Notable prototypes included the colorful Transformers C05 and CT04, which progressed from gray prototypes showcased at the Wonder Festival to visually appealing final designs showcased at the expo.

Blokees attributes much of its innovative spirit to extensive research and development efforts. As of June 30, 2026, the company boasted 559 patents granted in China, along with 25 international patents and 85 Chinese invention patents.

Through initiatives like the Blokees Family Creator (BFC), the brand is enhancing user experiences by encouraging creative design and sharing among fans. The fourth BFC Creation Contest in 2026 received participation from 22 countries and regions, with selected artist submissions prominently displayed at the expo.

Guided by their strategy of “Universally appealing, Stepwise pricing, Globally promoting”, Blokees is set to continue blending innovative research and development with the world's favorite IPs. The goal is to provide fans with a richer variety of products and experiences, catering to an ever-expanding global audience. As they move forward, industry onlookers can expect Blokees to remain a significant player in the global toy market, continuously pushing the boundaries of creativity and quality in character toys.