JiMMYBAR! Expands Its Military Reach
JiMMYBAR! Functional Protein, the family-owned brand recognized for creating America's first
Creatine + Protein Bar, is taking significant strides in its military retail presence. The brand is now available in
149 military retail locations globally, including
105 domestic and
44 international locations in countries such as Germany, Japan, South Korea, Italy, and the UK. This expansion includes an official launch in Marine Corps Exchanges (MCX) across the nation, demonstrating the brand's commitment to serving those who serve the country.
A Flavorful Offering
The military assortment features an enticing variety of flavors from JiMMYBAR!’s creatine portfolio:
Chocolate Peanut Butter and
Double Fudge Brownie Creatine + Protein Bars, in addition to the popular
Cookies 'n Cream and
Strawberry Collagen flavors. Each bar is not just a snack but a functional meal, delivering
20 grams of protein and
5 grams of creatine monohydrate in a single product designed for on-the-go consumption. The real food-first formula ensures that quality ingredients are prioritized, appealing to health-conscious consumers and athletes alike.
Meeting Demand
The brand has witnessed a surge in repeat orders through its military exchange network, indicating a strong demand for convenient and nutritious protein options. The expansion comes after a banner year for JiMMYBAR!, which introduced its
Creatine + Protein Bar at the prestigious
2025 Mr. Olympia, followed by successful partnerships with major retailers like
Costco and
GNC LiveWell. Further solidifying its retail presence, JiMMYBAR! also rolled out its innovative
Creatine + Protein Trail Mix.
A Message from the CEO
Jim Simon, co-founder and CEO, stated, "We're not slowing down. Each week, we are increasing the distribution of America's FIRST Creatine + Protein Bar to more locations both nationally and internationally. The interest from our military exchange network reinforces our mission to fuel those who serve our nation."
Wider Retail Footprint
JiMMYBAR! is rapidly expanding its reach across various retail platforms including
Target, Sam's Club, and
Wawa, alongside their presence in U.S. military exchanges. By advancing its international footprint and fostering continuous product innovation, JiMMYBAR! aims to strengthen its position as an industry leader in the functional protein category.
About JiMMYBAR!
Founded in
2014 by siblings
Jim Simon and
Annette Del Prete, JiMMYBAR! Functional Protein is rooted in the principle of providing quality nutrition through real food. Every product is manufactured in-house in Elk Grove Village, Illinois, emphasizing the philosophy of
Real Food First. As the innovator of America's FIRST Creatine + Protein Bar and the WORLD’S FIRST Creatine + Protein Trail Mix, the brand is committed to redefining how consumers perceive functional nutrition. With a focus on expanding accessibility, JiMMYBAR! products are now available nationwide and internationally, catering to a diverse clientele seeking healthy snacking options.
To find out more about their exciting offerings, you can visit
JiMMYBAR's official website and keep up with them on
Instagram and
TikTok.
Whether you are training for a competition, serving in the military, or simply looking for a nutritious snack, JiMMYBAR! aims to meet those needs effectively with its range of functional protein products.