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Loti AI and Underscore Talent Partner to Safeguard Creator Identities

In an era where digital presence is paramount for content creators, the partnership between Loti AI and Underscore Talent is a significant stride in protecting intellectual property and likeness rights. Announced on January 26, 2026, this collaboration aims to bolster defenses against the rising threats posed by deepfake technology and unauthorized usage of creators’ digital identities.

The Context of the Partnership

The surge in deepfake technology has raised alarm bells across the digital landscape. Creators, often sporting millions of followers, find themselves increasingly at risk from impersonators and unauthorized reproductions that can jeopardize their personal brand and reputation. As Heather Izad, Co-CEO of Underscore Talent, put it, "The growth of deepfakes presents new challenges that our creators face, threatening their authenticity and, ultimately, their livelihood."

Loti AI stands out as a frontrunner in the realm of likeness protection technology. They specialize in safeguarding the digital rights of individuals—ranging from celebrities to everyday users—by leveraging advanced AI and deepfake detection techniques. Their latest innovation offers content creators the opportunity to monitor and manage their likeness across various platforms proactively.

Leveraging Advanced Technology

Under this new partnership, Underscore Talent will utilize Loti's Watchtower platform, a cutting-edge system designed to identify and eliminate deepfakes and impersonator accounts swiftly. With a reported success rate of 95% in removing unauthorized content within just 17 hours of detection, this technology empowers creators to act quickly in protecting their image.

"Our creators deserve the utmost protection, especially given their vast audience reach of over 3 billion fans across numerous platforms. This partnership will enhance our efforts in preventing unauthorized content and ensuring that our clients maintain control over their likeness," said Izad.

What This Means for Creators

The implications of this partnership extend beyond mere content management; it allows creators to focus on what they do best—creating. Loti AI’s technology will offer Underscore’s creators the peace of mind that their likeness is secure from unauthorized use, which is crucial as they continue to push creative boundaries in an increasingly competitive landscape.

Luke Arrigoni, CEO of Loti AI, commented, "In today’s digital age, the authenticity and protection of a creator's likeness have become central to the value of their work. Our collaboration with Underscore reinforces our commitment to preserving the rights and integrity of creators across digital spaces."

The Future of Rights Management

As the digital environment evolves, situations involving deepfakes and impersonations will inevitably increase. Therefore, Loti AI's initiative provides a framework that other talent management firms may follow to ensure the protection of their talent. Creators face the challenges of unauthorized marketing and false narratives that can tarnish their public image, and Loti’s technology offers an effective solution.

In conclusion, the union of Loti AI and Underscore Talent signifies a proactive stance in the ever-changing digital rights management landscape. As creators become more influential, safeguarding their identity becomes essential. This partnership not only enhances protection but also serves as a beacon of innovation in ensuring that content creators remain empowered and secure in their digital narratives.

For more information on this pivotal collaboration, further details can be found on the websites of both Loti AI and Underscore Talent.

About Underscore Talent

Established in 2021, Underscore Talent, a division of TheSoul Group, is recognized as a trailblazer in talent management, assisting a diverse array of creators on platforms like YouTube, TikTok, and Instagram. Their focus on leveraging culture and audience insight allows them to build robust careers for their clients.

About Loti AI

Founded in 2022, Loti AI specializes in likeness protection, utilizing advanced technologies to help individuals regain control over their online presence. Their mission is to create a safer digital environment where everyday users can protect their identity just like prominent public figures.