#Vietnam #Ho Chi Minh City #AI Sleep #DeRUCCI

DeRUCCI Group's AI Smart Sleep Flagship Store Grand Opening in Vietnam

On May 19, 2026, DeRUCCI Group marked a significant milestone with the launch of its first AI Smart Sleep Flagship Experience Store, located in the heart of Ho Chi Minh City, Vietnam. This innovative store not only enhances the shopping experience for consumers but also integrates advanced AI technologies aimed at improving sleep quality.

The event was a grand celebration and was attended by prominent figures, including DeRUCCI Group's Founder and Chairman, Wang Bingkun, alongside the Chairman of Diamond Mattress Group, which is a key local partner through their joint venture VINABEDDING. This collaboration is aimed at advancing the high-end sleep market in Vietnam, reinforcing DeRUCCI's commitment to blending local culture with global technology.

Innovative Store Features

Spanning approximately 1,620 square meters, the flagship store offers a harmonious blend of traditional Vietnamese elements and modern technology. The store features an AI Smart Sleep System designed to provide a holistic health and wellness environment, while also embracing Vietnam's rich coffee culture. This innovative setting provides customers with an immersive experience that redefines shopping for sleep products.

Among the offerings, the highlight is the newly launched T11 AI mattress, which employs a proprietary "Tidal Algorithm". This mattress utilizes a sensor fusion perception system coupled with a cloud-based intelligent decision engine. This allows it to accurately analyze, interpret, and respond to the sleep states of its users, catering to their unique needs and preferences. The initial reception was enthusiastic, with nearly 20 T11 units sold on the very first day, indicating robust demand among Vietnamese consumers for intelligent sleep solutions.

Deepening Local Partnerships

In conjunction with the store opening, DeRUCCI held a brand launch conference at Lotte Hotel Saigon. Here, the joint venture with VINABEDDING was officially announced, paving the way for integrated strategies that leverage local resources and expertise. Mr. Wang emphasized the importance of this partnership in navigating the growing luxury bedding market in Vietnam, stating that it plays a crucial role in their mission to promote healthy sleep while expanding their brand influence abroad.

The joint venture aims to establish deep synergies in technology, branding, channel management, and localized service offerings, enhancing the integration of AI sleep technology tailored specifically for the Vietnamese market. Additionally, more than 10 channel clients, including major banks like VPBank and VietinBank, signed agreements to collaborate with DeRUCCI in this venture.

Expansion Plans and Future Vision

DeRUCCI Group is on a growth trajectory in Southeast Asia, transitioning from being merely a product exporter to becoming a fully-fledged brand builder. The successful opening of this flagship store marks a pivotal moment in the company's localization strategy. With plans to launch eight additional stores by the end of Q2 2026, DeRUCCI aims to solidify its presence across Vietnam and enhance its channel competitiveness in strategic locations.

With strong sales figures and a clear strategy in place, DeRUCCI Group's venture into the Vietnamese market illustrates its adaptability and foresight in international expansion. The company reported overseas revenues of RMB 260 million for the previous fiscal year, showcasing a remarkable 67.37% increase year-over-year. This growth underlines the brand's ability to resonate with consumers around the world, particularly in regions marked by developing economies and increasing demand for premium products.

Driven by its commitment to transforming sleep experiences globally, DeRUCCI Group remains focused on fostering innovation and ensuring that its solutions meet the diverse needs of users in various environments. The successful execution of the “ALL IN AI” strategy reaffirms the company's position at the forefront of the intelligent sleep revolution.

As DeRUCCI continues to expand its footprint in Southeast Asia and beyond, the brand's core mission remains clear: to help people sleep better through a combination of cutting-edge technology and attentive service, ensuring that high-quality sleep is accessible to everyone.

Looking ahead, DeRUCCI Group is poised to deepen its engagement in international markets, continually seeking new avenues to deliver health-oriented sleep solutions that are both professional and innovative.