Varsity Brands Partners with Elite Athletes for Strategic Growth Initiatives

Varsity Brands, recognized as the leading platform for team sports and spirit solutions, recently made headlines with a significant strategic investment from Patricof Co (P/Co), an investment firm based in New York known for partnering with elite professional athletes. This collaboration marks a pivotal moment for Varsity Brands, enhancing its capabilities and commitment to community sports and athlete engagement.

The announcement was made on March 12, 2025, highlighting that over 45 renowned athletes from various major U.S. sports have joined as investors. This impressive roster includes notable figures such as WNBA star Cameron Brink, NCAA gymnast Livvy Dunne, and Olympic champion Derrick White, each bringing their unique perspectives and experience to the initiative.

A New Era for Varsity Brands

Adam Blumenfeld, CEO of Varsity Brands, expressed enthusiasm about the partnership, emphasizing the value of P/Co’s insights into consumer behavior and the incredible potential created by engaging athletes directly in the development of community and school-based sports initiatives. The investment not only provides financial backing but also enables Varsity Brands to design and implement programs that directly inspire youth and upcoming athletes.

These initiatives will range from digital engagement strategies to in-person events that strengthen community ties in sports. The alignment of Varsity Brand’s mission with P/Co’s vision underlines a shared commitment to enhancing team experiences at all levels, from youth leagues to professional sports.

Voices from the Athletes

Cameron Brink spoke on the importance of Varsity Brands in transforming athletic programs across the nation. As a star athlete for the Los Angeles Sparks, she noted, “I’m proud to support this forward-thinking company as they continue to empower teams and athletes at every level, from youth leagues to the pros.” This sentiment resonates with many of the athletes involved, showcasing a collective dedication to enriching sports culture and fostering new opportunities for athletes.

Olympic gold medalist Derrick White complemented this view, stating that Varsity Brands is reshaping how teams are outfitted and supported. “I’m thrilled to be part of a brand that is making a lasting impact on the future of sports,” he said, showcasing his excitement for the potential this partnership holds.

Azzi Fudd, a standout guard from the University of Connecticut, also expressed her commitment to the cause, affirming that Varsity Brands has consistently demonstrated its dedication to excellence and to providing athletes with the tools necessary to thrive.

Committed to Community Engagement

Founded with the intent to bridge sports and community, Varsity Brands has carved out a niche that combines customized uniforms, performance apparel, team equipment, and educational resources. Their recognition as an industry leader stems from a relentless pursuit of excellence and sustainability within sports management. As Adam Blumenfeld reiterated, this investment signifies an opportunity to co-develop programs that foster an enriching engagement in sport, setting the stage for future generations.

Callen Morris, Head of Athlete Activation at P/Co, highlighted how this partnership fits seamlessly with their strategy to invest in visionary companies. He noted, “Partnering with Varsity Brands aligns perfectly with our strategy to invest in visionary companies led by passionate teams. We look forward to leveraging our expertise and the influential power of our athlete network to support Varsity Brands' mission.”

In conclusion, the strategic investment from Patricof Co stands as a testament to the ongoing evolution of Varsity Brands. By harnessing elite athletes' influence and insights, the company is well-positioned not only to expand its reach but to redefine what it means to be involved in community sports, all while inspiring the next generation of players across the nation.