#Canada #Vancouver #Canadian Protein #Can-Whey #Pure Vita Labs

Pure Vita Labs Introduces Can-Whey: The First 100% Canadian Whey Protein Powder

On September 12, 2025, Pure Vita Labs (PVL), a renowned family-owned sports nutrition company based in Canada, launched an innovative product called Can-Whey. This new whey protein powder is not just a game-changer for the Canadian nutrition market; it’s the first of its kind made entirely from Canadian milk, proudly celebrating national pride with its rich Vanilla and Chocolate Milkshake flavors.

Pure Vita Labs has been a leader in sports nutrition for nearly 30 years, and their focus on quality and local sourcing is evident in Can-Whey. Each serving of this protein powder delivers 20 grams of clean protein, supporting energy levels and healthy blood sugar balance while boasting a creamy, comforting taste reminiscent of milkshakes. The product has been certified with the Dairy Farmers of Canada Blue Cow Logo, reinforcing its commitment to the high-quality dairy products that Canada is known for.

The whey protein in Can-Whey is crafted in PVL's state-of-the-art facility located near Vancouver, a massive 200,000-square-foot space designed specifically for creating top-tier nutritional products. The blend consists of concentrated whey and microfiltered milk protein, enhanced with essential nutrients such as chromium, B6, and B12 to ensure consumers benefit from balanced energy and blood sugar control — a critical feature for those leading active lifestyles.

One significant advantage of Can-Whey is its pure Canadian origin. Most whey protein products on the market rely on imported ingredients, which can often result in a lack of transparency about sourcing. However, Pure Vita Labs has established a reliable supply chain that directly supports local dairy farmers, thus reinforcing Canada’s agricultural economy and promoting sustainability within the local food system. Each batch of Can-Whey is rigorously tested for purity and is certified by Informed Choice, ensuring it meets the highest safety and quality standards expected by customers.

Available now at major retailers like Loblaws, Amazon.ca, and PVL's own site, Can-Whey comes in nostalgic Vanilla Milkshake and decadent Chocolate Milkshake flavors, offering versatility for a wide range of dietary needs and preferences. Whether incorporated into morning smoothies, enjoyed post-workout, or used as a quick snack before heading out for errands, this protein powder stands out due to its clean ingredient profile — with no added sugars — making it an ideal choice for families, busy professionals, and fitness enthusiasts alike.

CEO Jim McMahon articulated the vision behind Can-Whey, stating, “Most whey protein ingredients in Canada are imported, but Can-Whey changes that. We’ve created a protein that’s as Canadian as it gets—crafted with pride, quality, and a commitment to our dairy farmers. Can-Whey is for everyone who wants clean, craveable nutrition that supports real life.”

As Can-Whey gains traction, it symbolizes the growing trend of supporting local businesses and prioritizing homegrown products that align with consumers’ values. PVL’s commitment to quality and empowerment of Canadian farmers makes Can-Whey not only a nutritious option but also a statement about supporting national excellence.

Join the movement towards healthier, locally-sourced nutrition by choosing Can-Whey. Raise your shaker cup to Canadian innovation and fuel your day with this protein powder that has been crafted with care for the world's fitness enthusiasts, yet is proudly made in Canada. For more information on Can-Whey, visit ca.pvl.com and www.can-whey.ca.

About Pure Vita Labs (PVL)

PVL has been dedicated to integrity and excellence in sports nutrition for over 29 years. Committed to formulating and manufacturing high-quality, natural supplements in-house, they aim to deliver unmatched purity and performance. Trusted by athletes in over 80 countries, their Informed Choice-certified products are free from artificial ingredients and rigorously tested, reinforcing their commitment to quality and safety. Discover this Canadian legacy at ca.pvl.com.