Support the Recovery from Kumamoto Earthquake and Heavy Rain through JA Town's Campaign

Supporting Recovery through Agriculture: JA Town's Initiative

In light of the devastating impact from the Kumamoto earthquake and the heavy rains in 2023, JA Town, a direct delivery agricultural product通販website operated by JA Zen-Noh, has taken a significant step to assist recovery efforts through its campaign titled "Support Through Eating! Kumamoto Earthquake and Heavy Rain Disaster Support" starting from October 1, 2023. This initiative aims to extend financial support to the affected areas directly through consumer purchases.

In 2023, both the Kumamoto earthquake and subsequent heavy rain caused catastrophic damage to the local agricultural landscape. Farmlands, agricultural facilities, and numerous crops faced destruction, heavily impacting the livelihoods of many producers in the region. Despite the adversities, the affected areas are showing remarkable resilience, with producers diligently working towards restoration while ensuring that they continue delivering safe agricultural products to consumers far and wide.

JA Town's campaign involves contributing 50 yen for every purchase made from the designated shops in Kumamoto, Chiba, Toyama, Ishikawa, and Fukui prefectures. The initiative is set to aid in recovery and encourage production activities, bolstering the region's revitalization and promoting sustainable agricultural practices.

Campaign Details

1. Duration: October 1, 2023 - ongoing.
2. Program Structure: For every order placed, 50 yen will be donated to disaster relief funds.
3. Participating Shops:
- Kumamoto Prefecture:
1. you+you Kumamoto Agricultural Products Market
2. JA Kumamoto Ukikko Shop
3. Kikuchi no Manma JA Town Store
4. JA Ashikita
5. JA Kumamoto Fruits Association
6. Online Shop of JA Kumamoto City
- Chiba Prefecture:
7. JA Zen-Noh Chiba Aijou Ichiban House
- Toyama Prefecture:
8. Etchu Jiman
- Ishikawa Prefecture:
9. Kaga Noto Ajijiman
- Fukui Prefecture:
10. Echizen Wakasa Ajin Roman

4. Special Campaign Page: JA Town Support Campaign

Background on the Affected Regions

Kumamoto Earthquake and Agricultural Impact

Producers in Kumamoto have been particularly hard-hit, with substantial damage reported in various agricultural sectors. The local economy has faced many challenges, but producers remain committed to recovering and returning to active farming.

Ishikawa's Heavy Rain Damage

Ishikawa, too, has shown how resilient communities can be despite facing environmental adversities, contributing to the need for ongoing financial support and community engagement through initiatives like JA Town's campaign.

About JA Town

JA Town emphasizes its mission to connect consumers directly with regional producers, bringing fresh, quality agricultural products right to their tables. The site operates under the motto, "Let’s Live Deliciously with Japan!" featuring seasonal offerings from across the nation. It is designed to foster a rich and wholesome living experience through the joy of food. The character representing JA Town, J-TA, encapsulates this spirit.

Discover more at JA Town.