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FANCL CEO Eiki Mitsuhashi's New Year Address for 2026

On January 5, 2026, Eiki Mitsuhashi, the President and Chief Executive Officer of FANCL Corporation, delivered an inspiring New Year message to the group employees, reflecting on the achievements of the past and the vision for the future.

"As we welcome the New Year, I offer my sincere greetings. I would like to extend my heartfelt appreciation to all those who worked at our direct shops and customer service centers during the busy year-end and New Year's period. Your dedication has made our brand a trusted presence for our customers, and I am profoundly grateful for your efforts," Mitsuhashi began.

Last year marked FANCL's 45th anniversary, and it also signified a new beginning as a member of the Kirin Group. This year, the company has set its sights on long-term growth with a commitment to transform into a brand marketing company. This strategic shift aims to create a correlation between all activities and the enhancement of brand value in the face of diverse market and consumer needs.

In March, FANCL established a new marketing headquarters office, and in October, the company restructured its organization with the introduction of a brand manager system as part of its strategic office transformation. By the end of September 2025, FANCL achieved impressive results, surpassing both sales and profits from the previous year. The foundation laid during 2025, which was not only the company’s anniversary but also its first operational year under Kirin Group, has set an excellent stage for the company’s growth.

Looking forward to 2026, which is the Year of the Fire Horse, the CEO noted this year is considered ideal for starting new ventures. It is a pivotal year for FANCL as they aim to maximize the brand power they have cultivated over the years, demonstrating their true value to society. The year 2026 also serves as the inaugural year of the long-term management vision, “FANCL Vision 2035 (FV2035),” which marks the beginning of a transformative journey.

Mitsuhashi emphasized that the goal is not only to deliver products and services, but to foster deep emotional connections with customers, creating meaningful relationships. The company aspires to build unique market strategies anchored on these connections and resonant experiences.

To accelerate their evolution as a brand marketing company, every employee is called upon to be a creator of brand experiences, where every action and decision contributes to enhancing the brand value. In closing, Mitsuhashi expressed his hope for the coming year to be exceptional not only for FANCL Group but for all employees. He concluded his address by wishing everyone a stellar 2026.

As FANCL embarks on this significant path, the commitment to customer engagement and brand building stands at the forefront, promising a vibrant future filled with growth and innovation.