#Japan #Tokyo #Sonic the Hedgehog #PSG #ICI C’EST PARIS

Sonic Joins ICI C’EST PARIS La Maison Tokyo Event

Sega has officially announced that Sonic the Hedgehog will be making a special appearance at the exciting immersive pop-up event, ICI C’EST PARIS La Maison Tokyo, hosted by the global soccer club Paris Saint-Germain (PSG). The event will take place from May 2 to May 5, 2026, in the vibrant district of Shibuya, Tokyo. This unique experience will highlight the intersections of fashion, food, music, and art, offering an engaging space for visitors.

Event Overview

ICI C’EST PARIS La Maison Tokyo aims to present a fusion of lifestyle and culture that PSG promotes nationwide. Following successful events in Los Angeles, Doha, and London, this Tokyo event is set to be equally thrilling. Here are the details:

• - Date: May 2 (Saturday) - May 5 (Tuesday), 11:00 AM to 9:00 PM
• - Venue: MEDIA DEPARTMENT TOKYO, 19-3 Udagawacho, Shibuya, Tokyo
• - Admission: Free (Note: Some activities require prior reservation and may have a limit on participants)
• - Official Website: PSG Event Site

Sonic Collaboration Highlights

To celebrate this collaboration, Sega has unveiled a special illustration featuring Sonic dressed in a PSG uniform. Sonic will not only make his presence felt during the event but will also engage fans with various activities:

• - Meet and Greet: Sonic will appear alongside PSG's mascot Germain, offering fans a unique chance to meet these iconic characters. This rare opportunity will create unforgettable memories for attendees.

• - Exclusive Merchandise: Visitors will receive limited-edition co-branded stickers featuring ICI C’EST PARIS La Maison Tokyo x Sonic the Hedgehog. Note that each person can only claim one sticker per day, and distribution will end once supplies run out.

• - Gaming Experience: Attendees can also enjoy gameplay experiences featuring Sonic's latest game, Sonic Racing: Cross Worlds, along with classic Sega titles including Sonic the Fighters and the original Virtua Striker at the gaming area on the first floor. Don't miss the chance to play these beloved titles!

• - Special Music Event: On the last day, May 5, Sonic will be part of an exciting music event. Attendees can look forward to a vibrant performance featuring both Sonic and Germain, promising an electrifying atmosphere.

Related Campaign at SEGA STORE TOKYO

In conjunction with the event, a promotional campaign will be held at SEGA STORE TOKYO, located within Shibuya PARCO. Customers who spend over 1,500 yen (tax included) at the store from May 2 to May 5 will receive an exclusive acrylic coaster featuring the ICI C’EST PARIS La Maison Tokyo x Sonic the Hedgehog design—limited to one per person per day, while supplies last.

About Sonic the Hedgehog

Sonic the Hedgehog, Sega's iconic character, will celebrate his 35th anniversary on June 23, 2026. Since his debut in 1991 with the game Sonic the Hedgehog, the franchise has released numerous titles across various gaming platforms, with total sales exceeding 1.77 billion units (including full games and free-to-play content). Sonic's appeal extends beyond gaming, with success in movies, animation, and merchandise, making him a beloved character across generations. This year, as he reaches this milestone, Sonic is ready to speed into a variety of new experiences, offering fans around the world even more surprises.

Stay Connected

For more updates, follow Sonic's official X (formerly Twitter) account: Sonic Official JP and visit the SONIC CHANNEL portal: Sonic Channel.

Note: All mentioned company names and product names are trademarks or registered trademarks of their respective companies.