#China #Beijing #Global Partners #Commercial Vehicles #Foton Motor

FOTON Motor's Global Ambitions: Driving to Greatness

On November 9, 2025, FOTON Motor hosted its 2026 Global Partners Conference in Beijing, with the theme "Drive to Great." This significant gathering attracted over 2,000 attendees from more than 140 countries, including FOTON Motor's Chairman, Chang Rui, and CEO, Wu Xibin.

The conference held a strategic importance as FOTON aims to solidify its position in the global commercial vehicle market. During the event, Chang Rui revealed FOTON's global strategy report, setting clear objectives for future growth. Notably, by 2030, the company aims to ensure that over 50% of its product line consists of new energy vehicles and targets international sales exceeding 300,000 units.

Transforming the Global Landscape for Utility Vehicles

The auto industry is undergoing rapid transformation driven by industrial intelligence, digitization, and connectivity. FOTON recognizes the growing significance of new energy and intelligent driving technologies as key competitive advantages. To achieve its ambitious goals, the company plans to invest heavily in industrial expansion across various countries.

Over the next five years, FOTON is set to establish over ten industrial bases in vital regions including Thailand, Indonesia, South Africa, Brazil, Mexico, Saudi Arabia, and the European Union. Additionally, FOTON aims to build a comprehensive ecosystem encompassing spare parts, used vehicles, fleet management, and related services to enhance customer satisfaction and product competitiveness.

Emphasizing Regional Cooperation and Community Development

FOTON's global expansion strategy is also centered around nurturing regional partnerships. The company views emerging markets in Brazil and South Africa as vital pillars for its international growth. Noteworthy speeches from ApexBrasil’s Victor Queiroz and Mogamat Mahdi Basadien from the South African Embassy emphasized the mutual benefits and support for further investments in their respective regions.

Queiroz highlighted the successful local production of the "ALL-New Aumark" light truck in Brazil as a pivotal achievement in establishing Chinese utility vehicle brands. The Brazilian government's initiatives to promote green technologies align seamlessly with FOTON’s sustainability-driven strategy.

On the other hand, Basadien praised FOTON's assembly plant in South Africa as a landmark investment in nearly four decades, marking a significant step for both the company and the country's economy. The successful launch of the first locally assembled pickup in September 2025 was celebrated as a historic moment.

Innovation and Technological Advancements

FOTON is focused not only on expansion but on staying ahead in technological advancements in the utility vehicle industry. The conference addressed the industry's rapid shift from being a mere participant to a technological leader globally. The trend toward increased new energy vehicle penetration, the rise of intelligent driving technologies, and the adoption of diverse energy strategies were central themes.

FOTON's strategy, which harmonizes internationalization, new energy integration, and intelligence, promises a robust future for the company. The firm is leveraging advanced technologies to enhance its products, with electric systems boasting up to 97.7% efficiency. Moreover, FOTON's intelligent driving solutions aim to improve driver productivity and vehicle safety.

Aiming for Sustained Growth and Market Leadership

At the conference, Fu Jun, FOTON’s Vice President for International Business, shared ambitious targets. By 2026, FOTON plans to achieve 200,000 units in international sales with significant growth in heavy-duty trucks and buses. The emphasis on promoting new, energy-efficient vehicles is underlined by FOTON’s commitment to adapting to market demands and expanding its international footprint through innovative marketing models and product exhibitions.

The conference also recognized exceptional partners contributing to FOTON's global success, awarding prizes for excellence across various categories. FOTON Motor is poised to remain at the forefront of the utility vehicle sector, ensuring energy-efficient, intelligent, and high-performance solutions are available worldwide, creating a substantial impact on the global logistics landscape.

With these initiatives and a clear roadmap laid out, FOTON is on a transformative journey toward becoming a world-class commercial vehicle enterprise by 2030.