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GENDA GiGO Entertainment Enters the Franchise Business

GENDA GiGO Entertainment, based in Minato, Tokyo, has announced the launch of its franchise operation for its popular amusement centers, GiGO. As the company strives to deliver its entertainment experience to a wider audience in various regions, it has devised a distinctive franchise model built on expertise accumulated over the years. The first significant move in this new direction was the signing of a basic agreement on July 24, 2026, with Sekitei Co., Ltd., a food manufacturing company based in Toyama. This collaboration marks the beginning of GiGO’s expansion into franchising and is expected to pave the way for rapid establishment of GiGO centers in diverse locations.

Background of Franchise Launch

With approximately 430 locations worldwide, GiGO stands as a leading player in the real entertainment sector. The company has continually pursued its vision of 'heating up the world through ASOBI (play),' focusing on creating new experiential value stemming from people's passions. The decision to launch a franchise model allows GiGO to package various successful operational strategies, facilitating expansion into areas previously difficult to penetrate under the conventional direct management approach. By partnering with companies that have a deep understanding of local markets, GiGO aims to minimize corporate investment, thereby adopting an asset-light strategy to enable faster openings. This approach aims to diversify mid- to long-term revenue bases and enhance capital efficiency.

Introduction of Sekitei Co., Ltd.

The first partner in GiGO’s franchise expansion is Sekitei Co., Ltd., a leading food manufacturer based in Toyama Prefecture. Founded on May 18, 1984, Sekitei operates eight factories within the region in collaboration with its group company, Furuta Foods. The company boasts domestic market leadership in American dogs and offers a diverse range of products including masusushi and frozen meat products. With a strong focus on quality and product development, Sekitei has become an essential part of Japan's culinary landscape.

Company Overview:

• - Name: Sekitei Co., Ltd.
• - Location: 335 Nishi Nimata, Toyama City, Toyama
• - President: Kanji Inami
• - Established: May 18, 1984
• - Business: Development, production, and sales of food products
• - Website: Sekitei Furuta

Opportunities for Potential Franchise Partners

GENDA GiGO Entertainment is prepared to offer a robust support system for companies that are considering joining the amusement facility business, even those without prior experience. This includes assistance in utilizing available commercial spaces or roadside properties. For more information on potential listings, interested parties can contact GiGO’s franchise inquiry page via this link: Contact FC.

New GiGO Locations

In addition to expanding franchises, GiGO is also continually opening new locations and revitalizing existing ones. Recent announcements include the debut of new establishments such as:

• - GiGO Crane Game Oasis at Wands Mall
• - GiGO BLiX Chigasaki
• - GiGO Ichinoseki
• - GiGO Crane Game Oasis at Festival Walk Soga
• - GiGO Crane Game Oasis at Sun Spa Omura

These openings affirm GiGO's commitment to providing entertainment experiences that fulfill people's desires in tangible environments, a core component of their philosophy.

The Meaning Behind GiGO

The name GiGO stands for 'Get into the Gaming Oasis,' encapsulating the concept of continuously evolving to satisfy people's needs in ever-changing times. GiGO represents a place where desires are fulfilled, embodying its slogan 'Get into the Gaming Oasis.' Having a strong emphasis on maintaining this mission, GiGO continues to be a beacon of entertainment for various communities, and its franchise model is set to expand this reach significantly.