Unlocking the Future: AI-Based PR Strategies in the Modern Era

The landscape of public relations (PR) has evolved significantly with the advent of artificial intelligence (AI), necessitating a shift in strategic thinking for PR professionals. In response to this changing environment, Todo-O-Nada Co., Ltd. is hosting a free online seminar titled AI時代の広報PR戦略 (PR Strategies in the AI Era) on August 14, 2026. This seminar aims to provide practical insights on how to effectively navigate the challenges posed by new AI technologies.

Seminar Background

The previous session held on July 24 received excellent feedback, with a satisfaction rating of 4.3 out of 5 from participants. This high level of satisfaction highlights the pressing challenges faced by PR professionals as they adapt to the realities of AI. In today’s world, the way information is accessed and interpreted has changed radically. It is no longer sufficient to just focus on media placements and brand awareness; it is crucial to understand how AI systems process and respond to corporate information.

Many organizations are grappling with questions such as, “What steps should we take to tackle LLMO (Large Language Model Optimization)?”, “How do we distinguish this from SEO initiatives?”, and “What is the best approach for our internal processes?” This seminar is designed to address these concerns and offer a strategic framework that PR professionals can implement immediately.

What Participants Will Learn

1. Understanding AI-Driven PR Strategies: Participants will learn about the critical importance of strategic information design in the AI era, including how and where to store corporate information.
2. Evaluating LLMO Initiatives: Attendees will gain insights into different types of LLMO initiatives and how to prioritize them based on their objectives and impacts.
3. Differentiating Through Information Architecture: The seminar will discuss how to build a competitive edge by effectively connecting customer needs with company information.
4. Establishing a Continuous Improvement Framework: A structured approach to ongoing communication, verification, and enhancement will be introduced for effective PR in the AI age.
5. Assessing Your Current Position: Participants will understand how AI recognizes their business and how they can optimize their content strategies for better visibility.

Event Details

- Date: August 14, 2026
- Time: 14:00 - 15:00 (Japan Standard Time)
- Format: Online (Zoom)
- Capacity: 20 participants
- Cost: Free
- Speaker: Tatsuya Shiraishi, Director of Todo-O-Nada Co., Ltd.
- Registration Link: Register Here

Speaker’s Insight

Tatsuya Shiraishi emphasizes that understanding AI and LLMO brings us back to the essence of PR. The disparity between companies recommended by AI and those that are not lies not in sophisticated technical solutions but in whether customer challenges are connected to the self-representation of the business within trustworthy media in the correct context. Misguided investments can arise from not fully grasping the system. This seminar aims to equip PR professionals with practical directions they can act upon immediately.

Related Services

- Qlipper: A PR effectiveness measurement service that monitors over 4,000 media outlets in real time, automatically collecting and analyzing published articles. It provides quantitative assessments of PR impact through competitor analysis, hypothetical page views, and ad equivalence.
- Qoddler: An AI agent feature of Qlipper that allows users to retrieve PR data in a chat format, enhancing efficiency in daily monitoring, monthly reporting, and media relations.
- DigiDigi: A tool that continuously diagnoses whether a business is in a state that makes it easy for AI to recommend and mention it, visualizing the conditions required for such endorsements.

Company Overview

- Company Name: Todo-O-Nada Co., Ltd.
- CEO: Taisuke Matsumoto
- Established: January 20, 2020
- Location: Ueno 7-11-13, Yahiko Building 302, Taito-ku, Tokyo, Japan
- Business: Development and operation of cloud services for corporations, system consulting.
- Website: Todo-O-Nada

For inquiries related to this press release, please contact the Qlipper management office at Todo-O-Nada Co., Ltd. via email at [email protected] or by phone at 03-6453-6886.