#Japan #Tokyo #AnGills #Buggy #KowaZo

AnGills and Buggy Form a Strategic Partnership for Horror Film Promotions

In an exciting move for the film industry, AnGills Co., Ltd., the company behind the popular horror short drama account KowaZo, has joined forces with Buggy, Inc. This partnership aims to enhance digital promotion in the cinema sector, particularly in the realm of horror films. In this article, we will explore the significance of this alliance and what it means for the future of movie marketing.

The Rise of Digital Video Content

As the landscape of digital media continues to evolve, the avenues through which film enthusiasts gather information about movies are dramatically changing. Social media emerged as a powerful platform for effective movie promotion, and this has become increasingly crucial. Buggy has been proactively engaged in strengthening digital promotions in collaboration with Toei Agency since September 1, 2025, focusing on leveraging movie-related video content.

Who are AnGills and KowaZo?

The primary feature of AnGills lies in its management of KowaZo, which is recognized for creating immersive horror short dramas utilizing unique visuals based on actual eyewitness accounts, known as Eye View (POV) horror films. The account has accumulated a staggering following of over 1.3 million across TikTok, Instagram, and YouTube, with total views surpassing 300 million. This remarkable achievement underscores KowaZo's potential to connect with the audience emotionally and engage them effectively through horror narratives.

High Compatibility with Film Industry

AnGills has established a strong track record in film-related projects, evident in their production of PR short dramas for various films:

• - "Kakushigo to" (Shochiku)
• - "Mieru Ko-chan" (KADOKAWA)
• - "Doll House" (Toho)
• - "Jiko Bukken Zoku Kowai Madori" (Shochiku)
• - "Kinki Chihou no Aru Basho ni Tsuite" (Warner Bros.)
• - "8-ban Deguchi" (Toho)
• - "Karada Sagashi THE LAST NIGHT" (Warner Bros.)

Moreover, KowaZo has gained recognition through multiple nominations and accolades, such as the Audience Award at the TikTok TOHO Film Festival 2021 and nominations for Shortfilm Creator of the Year at the TikTok Awards Japan in 2022 and 2024.

Partnership Goals and Areas of Collaboration

The strategic partnership between AnGills and Buggy aims not only to amplify the strengths of both companies but also to maximize the promotional impact in the film industry. By combining KowaZo's horror content production and social media communication expertise with Buggy's extensive experience in social media advertising, account management, and influencer casting, the two companies are set to redefine movie promotion.

Specific areas of collaboration will include:

• - Joint planning, production, and distribution of PR short dramas for movies.
• - Development and execution of social media promotional strategies tailored for film releases.
• - Optimization of content and performance measurement through AI technology.
• - Casting the best actors, talents, creators, and influencers for promotional campaigns.

This partnership aspires to create high-quality content centered on short videos that resonate with a broad target audience, particularly younger viewers who primarily rely on social media for information.

Future Prospects

The collaboration between AnGills and Buggy seeks to pioneer new models of film promotion within the industry. By integrating innovative digital practices with creative content, the partnership aims to establish social media as the primary initial contact point for audiences encountering these films. The ultimate goal is to encourage cinema attendance while expanding their collaboration beyond the film sector to encompass broader entertainment promotion.

Comments from the Leaders

Qin Toshiki, Representative Employee of AnGills

“I am confident that the combination of KowaZo/AnGills' content and production capabilities with Buggy's comprehensive marketing expertise will allow us to unlock the full narrative potential of our films. We are looking forward to reaching new fan bases through social media that will create opportunities for ‘the best movie experiences.’”

Harazawa Tatsushi, CEO of Buggy

“The unique creativity of KowaZo is essential for bringing our strategic goals to fruition. Our partnership with AnGills will fuel our efforts to strengthen promotions in the film sector, ultimately helping to shape a new model of promotion within the entertainment industry.”

About the Companies

Buggy, Inc.

• - Address: 1-6 Hirota Daikanyama Building 7F, Shibuya, Tokyo
• - CEO: Harazawa Tatsushi
• - Founded: August 8, 2019
• - Business Activities: Integrated marketing communication planning, IP production, social media marketing, advertising management, video production, casting, creator management, etc.
• - Website: buggy.tokyo

AnGills Co., Ltd.

• - Address: 2-2-12 Yoyama Building 301, Toshima, Tokyo
• - Representative Employee: Qin Toshiki
• - Founded: June 17, 2021
• - Business Activities: Video production for web, TV, and film, management of self-media, social media consulting, creator management, advertising planning and production, etc.
• - Website: angirz.com

With their combined efforts, AnGills and Buggy are poised to revolutionize how horror films are marketed, ultimately enriching the viewing experience for audiences everywhere.