Discover the Future of Fragrance with KAORIUM at Japan Drugstore Show 2026

KAORIUM Transforms the World of Fragrance

The 26th Japan Drugstore Show, held from July 31 to August 2, 2026, at Tokyo Big Sight, was a platform for innovation in the fragrance industry. SCENTMATIC, a pioneer in digitalizing the sense of smell, showcased its cutting-edge AI system, KAORIUM. This unique platform facilitates a transformative experience by merging fragrance with language, allowing users to discover and articulate their scent preferences in an interactive way.

A New Dimension of Fragrance Experience

KAORIUM utilizes advanced AI technology to analyze fragrances and express their characteristics in easy-to-understand terms. This enables individuals to visualize scents that resonate with them, making the process of scent selection not only simpler but also more enjoyable. Attendees at the Drugstore Show had the opportunity to engage with KAORIUM, exploring how it can aid in product development and marketing strategies based on consumer preferences.

The Japan Drugstore Show, organized by the Japan Chain Drugstore Association (JACDS), is a significant event that showcases products, information, and systems that support self-medication. The theme of this year's show was "The Future of Drugstores through Self-Medication - NEXT25," attracting a large number of visitors.

Bridging the Gap Between Scent and Data

In today's retail environment, there's a rising trend of leveraging consumer data to create products and shopping experiences tailored to individual preferences. However, the subjective nature of fragrances and feelings like comfort has made it challenging to quantify these aspects in data form. KAORIUM addresses this gap by interpreting scent preferences through language. At the show, SCENTMATIC introduced a new feature that allows for data collection regarding individual scent preferences during the scent selection experience.

Visitors not only enjoyed a unique encounter with fragrances but also facilitated businesses in using the gathered data for marketing and product development. The evolution of KAORIUM stands at the intersection of experiential value and the utilization of data, enhancing the appeal of scent selection in retail environments.

Engaging Experiences with Scented Products

A highlight of the exhibition was a simulated retail space that combined 12 original varieties of fragrance bath salts with KAORIUM. Visitors could utilize AI diagnostics to find bath salts that align with their sensory preferences. This integration of fragrance and technology allowed for a new purchasing experience, shifting from mere product displays and sales to understanding scents through language and choosing with intuition.

By combining KAORIUM with scented products, SCENTMATIC proposed a novel way for customers to navigate the often abstract experience of fragrance selection. The engaging display not only captivated visitors but also demonstrated the potential for other retail environments to enrich their customer experiences through the thoughtful presentation of fragrances.

Overview of the Event

- Event Name: 26th Japan Drugstore Show
- Date: July 31 - August 2, 2026
- Venue: Tokyo Big Sight, East Exhibit Hall
- Organizer: Japan Chain Drugstore Association (JACDS)

What is KAORIUM?

KAORIUM is an AI system developed by SCENTMATIC that transforms fragrance into language and vice versa. Utilizing leading-edge technology, it visualizes the often elusive impressions of scents through words, creating a bridge between auditory and olfactory experiences. This innovative platform has implications not only within the fragrance industry but also opens new avenues in fields such as sensory education, culinary experiences, and shopping dynamics.

SCENTMATIC's commitment to redefining the fragrance experience through KAORIUM has garnered recognition, winning a Silver Award at the prestigious A' Design Award. Moreover, the company is engaged in collaborative research with the University of Tokyo to explore the influence of language on the perception of scents, highlighting the broader impact of their developments.

Further information can be found on SCENTMATIC's official website.