#United Kingdom #Manchester #B Corp Certification #MPM Products #premium pet food

MPM Products Achieves New B Corp Certification

In a significant milestone, MPM Products has successfully secured renewal of its B Corp Certification, a testament to the company's dedication to enhanced social and environmental benchmarks. This recognition places MPM among the first cohort of 20 U.K. companies to meet the newly raised certification standards established by B Lab.

What is B Corp Certification?

B Corp Certification is a designation that signifies a company’s commitment to social and environmental performance, accountability, and transparency. Companies earning the certification must comply with rigorous standards that assess their impact on workers, customers, suppliers, community, and the environment. MPM originally achieved this certification in 2021 and has since demonstrated an unwavering dedication to its values.

Adapting to New Standards

Recently, B Lab elevated the criteria for obtaining B Corp status, which now encompasses a comprehensive evaluation across all seven impact areas, including climate action and human rights. MPM received its renewed certification after exceeding these requirements, validating its robust practices in sustainable business. Joy Stevenson, MPM’s Impact Manager for Environmental, Social, and Governance (ESG), commented on this achievement, noting, “Recertification isn’t an end point; it lays a stronger foundation for our future initiatives.”

A Commitment to Cats and Quality

MPM Products, whose name stands for Making Pet Food Matters, focuses on delivering high-quality, protein-rich food specifically tailored for cats. Each product ranges from premium brands like Applaws and Reveal to Encore. Following its establishment in 2002, MPM has successfully penetrated more than 50 markets worldwide, with operational bases in countries including the U.K., U.S., Thailand, and Australia.

The company operates on a foundational belief: every feline deserves premium-quality nutrition. This conviction drives MPM to maintain high standards in ingredient sourcing, transparency, and product quality, consistently aligning with B Corp benchmarks that emphasize responsible business practices.

Significant Achievements and Contributions

MPM has made notable strides since its B Corp Certification:

• - In 2025 alone, MPM sold over 428 million pet meals across various retail channels.
• - Since 2021, it has donated more than 7.7 million pet meals to support rescue centers and other organizations caring for pets in need.
• - Customer feedback reflects a commitment to quality, with complaint rates significantly below the industry standard at just 2.03 complaints per million units sold.
• - The company has initiated a new Climate Action Plan emphasizing logistical efficiency and sustainable packaging, boasting over 92% recyclability.

Strengthening Past Relationships and Future Opportunities

With the 2025 acquisition by Partners Group, MPM has reinforced its focus on sustainability and responsible practices, ensuring continued investor support for these initiatives. By fostering relationships with suppliers who share its values, MPM has established a robust supply chain prioritizing ingredient traceability and human rights standards. This commitment ensures that all manufacturing partners meet MPM's Supplier Code of Conduct, which is validated through regular audits and on-site visits.

High-Quality Ingredients and Meal Experiences

The hallmark of MPM's product line is its commitment to high-quality, recognizable ingredients, resulting in premium recipes free from artificial additives. Cats can choose from a wide array of options, including complete meals and complementary dishes. Popular flavors range from chicken and fish to more gourmet options, appealing to even the most discerning feline eaters.

The Future of MPM

Operating in alignment with B Corp standards is not just an annual obligation for MPM; it is rooted in the company’s ethos. Stevenson emphasizes the importance of trust, stating, “Continuing to earn the trust of our customers is pivotal, and we never assume we have all the answers.” The drive for ongoing improvement aligns with the core principles of B Corp, fostering a community where companies can collaboratively learn and evolve.

Many companies rest on their laurels once they achieve certification, but MPM is committed to continuous growth and adaptation, a journey that is both challenging and rewarding. With an eye set on the future, MPM is determined to ascend new heights, continually striving to do better in service of pets and the planet.

Company Overview

Founded in 2002, MPM Products operates with the simple mission of delivering premium-quality, natural pet food. With a portfolio that includes brands such as Applaws, Reveal, and Encore, MPM stands proudly as a B Corp since 2021, demonstrating a promising commitment to improving the lives of pets and reinforcing its dedication to sustainable business practices.