Samantha Greenwood Takes Charge as North America President at MPM Products to Drive Growth

MPM Products Announces Samantha Greenwood as North America President

MPM Products, a leading global pet food company focusing on nutritious and protein-rich offerings, has recently appointed Samantha Greenwood as the President of its North America operations. This significant leadership change comes as the company looks to strengthen its brand presence in the United States and Canada, a market crucial for its growth.

Samantha Greenwood's Background

Greenwood has an impressive resume, with more than 25 years of experience in building international brands. Prior to this new appointment, she served as the Global Chief Marketing Officer for MPM, where she played a vital role in navigating the company through a successful private equity sale in 2025. Her successful tenure has laid a solid foundation for her transition into the new leadership role as MPM North America's President.

Julian Bambridge, MPM's CEO, emphasized Greenwood's significant contribution to the global success of the company's brands. He noted that her deep understanding of consumer behavior, strong connections to the brand, and proven ability to turn insights into commercial success uniquely qualify her to lead the U.S. operations.

MPM Products in the U.S. Market

The U.S. represents the largest pet food market globally, with pet ownership rates continuing to rise. Statistically, the American Pet Products Association (APPA) reports that in 2025, pet spending reached an impressive $158 billion and is projected to hit $165 billion. With 53% of households having dogs and 39% having cats, this expanding market presents abundant opportunities for MPM.

Since strategically shifting focus to the U.S. market in 2021, MPM has expanded its team and presence across various retail channels, including e-commerce platforms like Chewy and Amazon, thus accounting for over 40% of the company's revenue now. Greenwood’s leadership is expected to propel MPM’s commitment to cater to the growing demand for high-quality pet food.