Exciting SEGA POP-UP SHOP Opening in Kanazawa Forus This January

SEGA POP-UP SHOP Coming to Kanazawa!

SEGA has officially announced the opening of its long-awaited "SEGA POP-UP SHOP in Kanazawa Forus!" Kicking off on January 24, 2026, and running until February 15, 2026, this pop-up shop will be located on the 6th floor of Kanazawa Forus, specifically in the KUUGO Square. This marks the first appearance of the SEGA POP-UP SHOP in the Hokuriku region.

This pop-up shop will mainly feature products from the popular "SEGA STORE TOKYO" that opened last year in Shibuya. Expect a treasure trove of merchandise showcasing beloved characters from titles such as Sonic the Hedgehog, Yakuza, Project Sekai Colorful Stage! featuring Hatsune Miku, Puyo Puyo, Oshare Maho: Love and Berry, and the Persona series.

In addition to an array of merchandise, there will also be interactive gaming experiences. Visitors can try out Sonic Racing: Cross Worlds, which achieved over a million global sales since its launch last September, and get exclusive previews of the upcoming Yakuza Kiwami 3 / Yakuza 3 Side Story: Dark Ties, set to release on February 12, 2026. This is an event not to be missed!

Featured Products at the SEGA POP-UP SHOP

Here’s a sneak peek at some of the exciting products you can find:

SEGA LABBIES™ (セガラビーズ™)

These newly launched plush toys embody popular SEGA and ATLUS characters with a whimsical twist. The first wave includes Sonic from the Sonic series, Kazuma Kiryu from the Yakuza series, and Joker from Persona 5 The Royal. These limited-edition items will only be available at the SEGA POP-UP SHOP.

- Product Name: SEGA LABBIES™ (セガラビーズ™)
- Sizes: Two sizes (Plush Toy and Mascot)
- Price: Large 6,600 JPY / Small 3,850 JPY
- Copyright: ©SEGA ©ATLUS. ©SEGA.

SEGA Cooro™ (こ〜ろ)

Delightfully cute, these plush figures fit comfortably in the palm of your hand! The debut series features six characters from Sonic the Hedgehog—Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman—and three characters from the Yakuza series—Kazuma Kiryu, Ichiban Kasuga, and Goro Majima. SEGA Store exclusive products will make their debut at the pop-up shop.

- Product Name: SEGA Cooro™ (こ〜ろ)
- Price: 1,800 JPY
- Copyright: ©SEGA

BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%

In celebration of the opening of SEGA STORE TOKYO, Medicom Toy presents this exclusive BE@RBRICK figure set. Available at the SEGA POP-UP SHOP, fans of Sonic can grab these coveted figures.

- Product Name: BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%
- Price: 19,800 JPY
- Copyright: © 2026 MEDICOM TOY ©SEGA

SEGA Logo Sagara Embroidered Trainer

Dress stylishly with the newly released Sagara embroidered trainer showcasing the iconic SEGA logo. This cozy-piece boasts a fluffy texture, perfect for both comfort and style. Limited items will also be available first at the SEGA POP-UP SHOP.

- Product Name: SEGA Logo Sagara Embroidered Trainer
- Price: 13,200 JPY
- Copyright: ©SEGA

Visit Us!

The SEGA POP-UP SHOP in Kanazawa Forus will open its doors from January 24 (Saturday) to February 15 (Sunday), operating from 10:00 AM to 8:00 PM. With the possibility of items running out, we encourage fans to arrive early to secure their favorite products. We look forward to welcoming everyone!

Images are for illustrative purposes only. Please note that stock may vary based on daily inventory.

©SEGA
©ATLUS. ©SEGA.
© SEGA/© CP/© CFM
© 2026 MEDICOM TOY

All trademarks and product names mentioned are registered trademarks or trademarks of their respective companies.