#Japan #Tokyo #Alvark Tokyo #Thermos #SDGs Project

Thermos Partners with Alvark Tokyo

In an exciting development for sports and sustainability, Thermos Inc., a leading global company known for its insulated products, has officially signed a Gold Partner contract with the professional basketball team, Alvark Tokyo. This partnership will commence in the 2025-26 season and marks a significant step towards promoting an eco-friendly lifestyle in the world of sports.

Since 2021, Thermos has collaborated with Alvark Tokyo as an SDGs partner on the "My Bottle Promotion Project," which aims to reduce plastic waste at game venues. In an impressive demonstration of their commitment, during two home games of the 2024-25 season, the Thermos booth allowed fans to borrow reusable tumblers instead of using disposable drink containers, successfully eliminating 163 disposable drink containers from the waste stream. The feedback from attendees was overwhelmingly positive, highlighting the project's success.

Key Initiatives for the 2025-26 Season

As part of this partnership, several initiatives will be implemented to foster sustainability:

1. Introduction of Drink Container Reuse Service

Thermos will fully launch a drink container reuse service at Alvark Tokyo's new home arena, TOYOTA ARENA TOKYO, set to open in October 2025. This initiative aims to replace disposable drink containers with reusable vacuum insulated tumblers in arena food and beverage outlets, establishing a sustainable container cycle. Prior to the full launch, two pilot tests were conducted during home games on March 29 and April 26, 2025, wherein fans could rent reusable tumblers from the Thermos booth, resulting in a reduction of waste by 163 containers. Each game will feature 250 reusable tumblers available for free rental, with discounts available for users on drink purchases.

2. Continuation of the My Bottle Promotion Project

The My Bottle Promotion Project invites fans to bring their own bottles to reduce plastic waste at home games. Launched in partnership with Alvark Tokyo in 2021, this initiative rewards fans who bring their own bottles with a stamp system via the Alvark Tokyo official app. Collecting stamps leads to rewards such as exclusive stickers, T-shirts, and Thermos products, with a maximum of two stamps available per game – one for bringing a bottle and one for sharing a photo on social media.

3. THERMOS Seats: Unlimited Drinks

In an innovative move, the THERMOS Seats will be introduced at Alvark Tokyo's home games, where fans can enjoy unlimited drinks during the game using vacuum insulated tumblers. Available for 30 home games as paired seating (5 sets for 10 seats each), this initiative not only enhances the experience of watching the game but also provides a souvenir in the form of an original Thermos vacuum jug.

4. Recycling Initiative for Used Stainless Steel Bottles

To promote the recycling of stainless steel bottles, Thermos will set up recycling boxes at every Alvark home game. Patrons who drop off their used stainless steel bottles will receive an exclusive Thermos novelty item in return. The collected bottles will undergo recycling processes and be transformed into raw materials for new products.

Thermos and Alvark Tokyo: A Commitment to Sustainability

Since entering their partnership in 2021, Thermos and Alvark Tokyo have implemented numerous sustainability initiatives. These include promoting personal bottle use during games, introducing THERMOS exclusive seating options, and strategies to reduce disposable containers at venues.

The overarching goal for Thermos is to lead with the theme of "sustainability for people and the environment." As the brand continues to develop products and services that contribute positively to lifestyle enhancements, the company remains deeply committed to reducing environmental impact, which they consider a crucial mission. More details can be found on the official Thermos website.

About Thermos

Founded in 1904 in Germany, Thermos made history by creating the first glass vacuum bottle, and later, in 1978, the world's first high vacuum stainless steel bottle using Japanese technology. Today, Thermos is a recognized leader, loved in over 120 countries. Offering a wide range of insulated products, Thermos aims to inspire a comfortable and eco-friendly lifestyle. For more information about Thermos and its history, visit the official website.

Thermos Inc. is a proud part of the Japan Oxygen Holdings Group.