#Japan #Tokyo #TNL Mediagene #Keychron #GIZMART

TNL Mediagene's GIZMART Achieves a Milestone with Keychron Nape Pro

TNL Mediagene, a Tokyo-based digital media powerhouse, has made waves in the e-commerce scene with its innovative platform, GIZMART. The platform recently concluded its inaugural project featuring the Keychron Nape Pro keyboard, amassing more than ¥300 million in gross merchandise value (GMV). This impressive figure not only highlights the project's successful execution but also validates GIZMART's unique approach to merging digital media with commerce.

Launched on November 20, 2025, the Keychron Nape Pro crowdfunding campaign experienced phenomenal momentum, reaching ¥100 million in GMV within its first 12 hours. By the end of the campaign on December 31, 2025, a total of ¥301,388,103 was generated, with 23,602 participants eager to own the product. This success exemplifies TNL Mediagene's adeptness at engaging users and leveraging their digital media assets to create compelling commerce ventures.

The Keychron Nape Pro project originated from a personal development initiative led by Koichiro Amito, a member of Gizmodo Japan’s editorial team. It was subsequently developed in collaboration with Keychron, a well-respected name in the realm of keyboard and peripheral devices. The product gained significant interest following a prototype showcase at the Tokyo Game Show 2025, leading to its commercialization through GIZMART.

Central to the project's success was the integration of live commerce strategies that involved live-streamed product presentations by editorial staff. These sessions allowed for real-time customer interaction, providing valuable insights on product development and reinforcing trust. By maintaining continuous editorial engagement throughout the campaign, TNL Mediagene fostered an environment of transparency that proved crucial for user conversion and confidence during the purchasing process.

Motoko Imada, Co-Founder and President of TNL Mediagene, expressed her enthusiasm regarding the achievement, stating, “The conclusion of Nape Pro as GIZMART's first project, surpassing ¥300 million in crowdfunding, clearly demonstrates the potential of a media-driven commerce model that originates from editorial insight and delivers tangible value to users.” This victory signals a promising future for GIZMART as the team looks to apply similar editorial-led development approaches to additional product categories in 2026.

GIZMART operates as a media-curated e-commerce platform under Gizmodo Japan, drawing on over a decade of experience in product reviews and showcasing trusted editorial selections. By facilitating collaborations with creators and manufacturers, the platform guarantees high-quality products reach consumers effectively. This initiative not only elevates consumer confidence but also establishes a new paradigm for how media companies can integrate commerce into their operations.

In terms of future endeavors, TNL Mediagene plans to expand GIZMART's offerings using the insights garnered from the Keychron Nape Pro campaign. This will include identifying new user needs through media expertise, enhancing collaborations with creators and partners, and continuing to bridge editorial insights with product-focused commerce initiatives.

With its unique approach to digital media and e-commerce, TNL Mediagene has carved a niche in the competitive landscape, providing users with products that not only meet their needs but also resonate with their values. As the company steps forward into 2026, it remains committed to its mission of delivering quality and trust through innovative solutions that redefine the consumer experience.

In summary, the success of GIZMART's first project with Keychron Nape Pro is a testament to TNL Mediagene's strategic vision and execution. By merging editorial credibility with live commerce and fostering genuine connections with users, the company paves the way for the future of media-driven commerce in Asia and beyond.