#Japan #Tokyo #KAORIUM #SCENTMATIC #Yurakucho

An Innovative Scent Experience: KAORIUM at Yurakucho

In a unique intersection of technology and sensory experience, SCENTMATIC, a pioneering company specializing in the digital transformation of scent, is set to showcase its groundbreaking product, KAORIUM, at the limited-time pop-up store in Yurakucho Marui from August 5 to August 18, 2026. This pop-up store not only serves as a retail space but also as an experiential hub focused on the beauty of aromas and herbs.

The concept of the event, "Harvesting Nature’s Gifts, Discovering Scents, and an Integrated Shopping Experience," aims to provide guests with the opportunity to enjoy a variety of aromatherapy and herbal products while engaging in a novel shopping environment that promotes sustainability. The store will feature three core themes: "SEASONAL", "DISCOVERY", and "CIRCULAR", all revolving around refreshing summer offerings and enticing content.

At the heart of the "DISCOVERY" theme is the AI system KAORIUM, designed to linguistically articulate the essence of scent. Under the supervision of fortune advisor Haruka Ivruld, participants can explore fragrances that are tailored to their zodiac signs derived from their birthdates. By merging individual elements drawn from astrological signs with the impressions of scents identified by the AI, KAORIUM invites users to discover personalized fragrance experiences that resonate with their senses and emotions.

This rare opportunity allows individuals to step beyond mere preferences of "like" or "dislike" and instead choose scents that reflect their deeper connections, providing moments of surprise and wonder as new scent preferences unveil themselves.

Event Details

• - Event Duration: August 5 (Wednesday) – August 18 (Tuesday), 2026
• - Store Hours: 11:00 AM – 8:00 PM (Closing at 6:00 PM on the last day)
• - Location: Yurakucho Marui, 1F Calendarrium F02
• - Address: 2-7-1 Yurakucho, Chiyoda City, Tokyo 100-0006, Japan

For those eager to try KAORIUM, the service will be available for free and on a first-come, first-served basis. There may be wait times depending on crowd levels, and participants should expect variability in the duration of their scent experience.

What is KAORIUM?

KAORIUM is a revolutionary AI system developed by SCENTMATIC that bridges scent and language, enabling the visualization of elusive fragrance impressions through words. This advanced technology not only enhances scent appreciation but also sheds light on hidden sensitivities to aroma. The unique experience created by KAORIUM's ability to connect scents with language has potential applications extending beyond the fragrance industry into facets like sensory education, culinary experiences, and shopping environments, presenting exciting business opportunities across various fields.

Additional Information

Check out the KAORIUM concept video here.

About SCENTMATIC

SCENTMATIC stands as a leader in innovating scent experiences through the language of aroma offered by KAORIUM. The company is staunchly focused on leveraging digital transformation in scent to engage human sensitivity across multiple business environments. Recognition of their innovation includes the Silver Award at the prestigious A’ Design Award. Additionally, SCENTMATIC is conducting collaborative research with the University of Tokyo's Graduate School examining the impact of language on scent perception.

Headquarters: 4-22-7 Ebisu, Shibuya City, Tokyo 150-0013, Japan
Website: SCENTMATIC

With a mission to redefine how we experience fragrance, SCENTMATIC invites you to participate in this sensory-driven event where technology and tradition harmoniously unite to awaken your senses.