Lionel Messi's Más+ Beverage Partners with MLS to Promote Youth Hydration
In a groundbreaking move to support youth soccer development, Más+ by Messi has officially been named the hydration partner for both MLS NEXT and MLS GO. This partnership, which emerges at a pivotal moment for youth soccer in North America, aims to emphasize the significance of hydration for young athletes and inspire the next generation of soccer players.
Announced on May 2, 2025, this collaboration highlights Messi's commitment to promoting health and wellness among young athletes. Alongside a nationwide retail rollout, Más+ by Messi is set to engage actively with various tournaments and events, including the Generation adidas Cup, which showcases elite under-age soccer talent. By becoming the first-ever official partner of MLS GO, Más+ is stepping into a significant role within youth soccer, further enhancing exposure for the brand and its mission.
Lionel Messi, co-founder of Más+, expressed his enthusiasm for the partnership, stating, "I'm so excited about this. It's great that we have the opportunity through Más+ by Messi to help people who truly need it — especially children." His commitment to uplifting young athletes through such initiatives showcases his dedication beyond just the soccer field.
Más+ by Messi is crafted to deliver optimal hydration with a formula that integrates electrolytes, vitamins, and minerals, ensuring no artificial sweeteners or colors are present. This focus on natural ingredients reflects Messi's intent to create a healthier drinking option for everyone, especially aspiring soccer players. Rishi Daing, Executive Vice President of Más+ Next Generation Beverage Co., emphasizes this mission by saying, "We are on a mission to spotlight the importance of hydration and its positive impact on your body and mind. Especially younger ones."
The MLS NEXT platform is recognized as the most elite youth soccer development program in North America, featuring top emerging talent from over 150 clubs, including all MLS academies. With plans to expand its reach to over 40,000 participants, Más+'s partnership will coincide with this growth, aiming to support the development of young athletes through hydration initiatives made available at tournaments and events nationwide.
Since its launch in 2023, MLS GO has built a community-based youth program recognized for its inclusiveness and high-quality soccer experiences across the United States. By collaborating with Más+, the MLS aims to enhance the experience for both players and community members, solidifying its role as a leader in promoting youth participation in soccer.
Más+ by Messi comes in four exciting flavors—Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or—each inspired by pivotal moments in Messi's illustrious career. This approach not only appeals to young players but also reinforces the cultural significance of soccer as a lifestyle. Available for hydration both on the field and off, Más+ aims to encourage youth to pursue their dreams while ensuring they remain positively hydrated throughout their activities.
As soccer's popularity surges in the U.S. and Canada, this partnership is timely. Kyle Albrecht, Vice President General Manager of MLS NEXT, highlights the enthusiasm surrounding this collaboration, stating, "Soccer has never been more popular in the U.S. and Canada, and through this partnership, we're excited to continue to support young players as they pursue their dreams playing the game we all love."
As Más+ continues to forge its identity within the soccer community, fans and players alike will soon discover the exciting flavors and benefits it brings, adding a refreshing element to the game. To learn more about Más+ and its hydration mission, visit masbymessi.com.
Announced on May 2, 2025, this collaboration highlights Messi's commitment to promoting health and wellness among young athletes. Alongside a nationwide retail rollout, Más+ by Messi is set to engage actively with various tournaments and events, including the Generation adidas Cup, which showcases elite under-age soccer talent. By becoming the first-ever official partner of MLS GO, Más+ is stepping into a significant role within youth soccer, further enhancing exposure for the brand and its mission.
Lionel Messi, co-founder of Más+, expressed his enthusiasm for the partnership, stating, "I'm so excited about this. It's great that we have the opportunity through Más+ by Messi to help people who truly need it — especially children." His commitment to uplifting young athletes through such initiatives showcases his dedication beyond just the soccer field.
Más+ by Messi is crafted to deliver optimal hydration with a formula that integrates electrolytes, vitamins, and minerals, ensuring no artificial sweeteners or colors are present. This focus on natural ingredients reflects Messi's intent to create a healthier drinking option for everyone, especially aspiring soccer players. Rishi Daing, Executive Vice President of Más+ Next Generation Beverage Co., emphasizes this mission by saying, "We are on a mission to spotlight the importance of hydration and its positive impact on your body and mind. Especially younger ones."
Growing Importance of Youth Soccer
The MLS NEXT platform is recognized as the most elite youth soccer development program in North America, featuring top emerging talent from over 150 clubs, including all MLS academies. With plans to expand its reach to over 40,000 participants, Más+'s partnership will coincide with this growth, aiming to support the development of young athletes through hydration initiatives made available at tournaments and events nationwide.
Since its launch in 2023, MLS GO has built a community-based youth program recognized for its inclusiveness and high-quality soccer experiences across the United States. By collaborating with Más+, the MLS aims to enhance the experience for both players and community members, solidifying its role as a leader in promoting youth participation in soccer.
The Flavor of Victory
Más+ by Messi comes in four exciting flavors—Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or—each inspired by pivotal moments in Messi's illustrious career. This approach not only appeals to young players but also reinforces the cultural significance of soccer as a lifestyle. Available for hydration both on the field and off, Más+ aims to encourage youth to pursue their dreams while ensuring they remain positively hydrated throughout their activities.
As soccer's popularity surges in the U.S. and Canada, this partnership is timely. Kyle Albrecht, Vice President General Manager of MLS NEXT, highlights the enthusiasm surrounding this collaboration, stating, "Soccer has never been more popular in the U.S. and Canada, and through this partnership, we're excited to continue to support young players as they pursue their dreams playing the game we all love."
As Más+ continues to forge its identity within the soccer community, fans and players alike will soon discover the exciting flavors and benefits it brings, adding a refreshing element to the game. To learn more about Más+ and its hydration mission, visit masbymessi.com.
Topics Sports）
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