#Japan #Shibuya #Tokyu Livable #Hotel Market

Tokyu Livable's Commitment to the Hotel Real Estate Market

In a strategic move to address the rising interest in the hotel real estate sector, Tokyu Livable, Inc., headquartered in Shibuya, Tokyo, has announced the initiation of biannual market reports starting September 2025. This initiative aims to provide key insights for stakeholders involved in the development, sales, and management of accommodation facilities.

Background and Objectives

With the surge in inbound tourism demand, interest in domestic accommodation market trends has significantly increased. As a result, the company has seen a rise in inquiries regarding hotel transactions and operations from both domestic and international clients. Stakeholders have expressed a need for information beyond broad travel trends, seeking specific metrics related to hotel performance indicators, such as Average Daily Rate (ADR) and Occupancy Rate (OCC).

To effectively support developers, operators, and real estate funds involved in hotel projects, Tokyu Livable has decided to regularly publish a detailed market report. This document aims to combine a wealth of diverse data and real estate transaction insights, serving as a valuable resource for decision-making in hotel development and investment.

Contents of Hotel Market Report (No. 1)

The inaugural report will encompass various crucial topics, including:
1. Diversification of Accommodation Assets
- Analysis of different types of accommodation assets, their licenses, and features.
- Discussing the diversification of facilities amid growing inbound demand.

2. Inbound Demand Trends
- Quantitative and qualitative evaluation of the rise in inbound tourism demand.
- Projections for hotel shortages as Japan aims to welcome 60 million international visitors by 2030.

3. Room Occupancy Rate Statistics
- Examination of the recovery of nationwide room occupancy rates to pre-pandemic levels observed in 2019.

4. REIT Property Performance
- Analysis of strong operating performances among REIT-held hotels, leading to increased transaction activity.

5. Trends in Lodging Prices
- Insightful market analysis based on exclusive data from Tokyu Livable.

6. Upcoming Hotel Development Projects

7. Topics and Events
- Summary of the seminar held in March, including insights from industry experts.

8. Future Vision Roundtable
- A collaborative vision discussion between Tokyu Livable and JTB Research Institute, focusing on the future of tourism and accommodation.

9. Company Overview

10. Hotel Transaction Track Record

11. Column Section
- Featuring spotlight on hotel trends identified by the Tokyu Livable Hotel Asset Team.

Special Hotel Asset Team

Since its establishment in April 2000, the Solutions Division of Tokyu Livable has been at the forefront of providing real estate solutions to corporate clients and investors. It boasts one of the leading sales performances in the real estate wholesale division, bolstered by extensive expertise and rich data acquired over the years.

In response to the growing demand for accommodation facilities driven by rising inbound tourism, the Solutions Division has formed a specialized team focused on hotel assets, fortifying capabilities to handle the increasing needs for development, sales, and new openings.

For more information, visit the Tokyu Livable Hotel Asset Specialist Team website.

Future Developments

To ensure that a broader range of businesses can benefit from this report, Tokyu Livable plans to explore options to distribute data formats to registered member companies. Moving forward, the company remains committed to dedicatedly addressing the unique challenges faced by each client, reinforcing its role as a comprehensive real estate distribution company, and supporting a variety of real estate-related challenges.

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In this way, Tokyu Livable is setting a standard in the hotel real estate market, providing essential resources tailored to help stakeholders navigate the intricate dynamics of accommodation development and investment in Japan.