#Italy #Milan #Kia #PV5 #Concept EV2

Kia Unveils "Transcend Journey" at Milan Design Week 2025

Kia Corporation recently showcased its innovative design installation titled "Transcend Journey" during the Milan Design Week from April 7 to April 9, 2025, at the Eastend Studios in Milan, Italy. This unique exhibition focuses on the Platform Beyond Vehicle (PBV) and electric vehicle (EV) models that promise to transform modern mobility.

The heart of the exhibition revolves around three main vehicle models: the Kia PV5, its adventure-ready counterpart PV5 WKNDR, and the dynamic Concept EV2. Each of these vehicles emphasizes a blend of diversity, adaptability, and customization—the core elements that Kia believes can redefine our interaction with varied living environments.

A Journey Through Urban and Outdoor Mobility

The "Transcend Journey" installation embodies the evolution of mobility by highlighting how Kia's innovative vehicles can assist users in seamlessly transitioning between urban life and outdoor adventures. The exhibition is divided into two main areas designed to illustrate the capabilities of each vehicle across varied environments.

1. Kia PV5 Passenger: Ideal for practical use in both city streets and natural landscapes.
2. Kia Concept EV2: Aiming to introduce natural elements back into urban settings.
3. Kia PV5 WKNDR: Enhancing user experiences with outdoor activities.

In this dual-themed setup, the Concept EV2 area mimics a tranquil urban park atmosphere, complete with a carefully curated picnic environment. The soothing blue tones, complementing the vehicle’s exterior, create a tranquil, inviting space that aesthetically aligns with modern design principles.

Conversely, the PV5 and PV5 WKNDR are showcased within a vibrant outdoor camping area, surrounded by lush plants and outdoor gear, which successfully merges art with nature. Visitors were offered a glimpse into how these vehicles facilitate the connection between urban and outdoor lifestyles, enhancing everyday experiences.

Collaborative Synergy

The exhibition features partnerships with lifestyle brands, notably Helinox, a reputable outdoor equipment provider, and Potler, a café known for its specialty coffee. The collaboration not only bolsters the practicality of the showcased PBVs and EV models but also amplifies the immersive experience for attendees, emphasizing how these vehicles can seamlessly integrate into various lifestyles.

Artistry and Design Philosophy

The installation's design is inspired by Kia's "Opposites United" philosophy, symbolizing the harmonious integration of contrasting ideas. This artistic representation manifests through a dynamic sculpture that envelops the vehicles, creating an engaging and interactive space.

Lightweight materials, such as aluminum frames and 3D-printed joints from LinkSolution, were utilized to craft a scalable structure that emphasizes the adaptability and functionality of the PBVs. The exhibit presents the PV5 and PV5 WKNDR within this artistic environment, with the WKNDR surrounded by outdoor seating from Helinox, illustrating its potential as an outdoor-ready vehicle.

Interactive Experiences

Adding to this interactive atmosphere, the Kia-Potler collaboration offered visitors a unique s'mores kit, complete with marshmallows, graham crackers, chocolate, and a special Kia postcard. Attendees enjoyed freshly brewed coffee, which complemented the casual, outdoor-inspired setting of the exhibition.

Exploring the Kia PV5 Features

The Kia PV5 stands as the initial production model launched under Kia's global PBV strategy. It redefines space and mobility with its innovative modularization, delivering unmatched flexibility for various users.

• - Range: Up to 400 km on a single charge.
• - Rapid charging: Takes just 30 minutes.
• - Configurations: Available in Passenger, Cargo, and Chassis Cab styles.

The PV5 Passenger showcased boasts an airy interior, adaptable seating configurations, and a rear lift gate—perfect for both personal and professional uses. The vehicle's AddGear platform allows for easy addition of accessories, enhancing occupant comfort and versatility.

Introducing the PV5 WKNDR Concept

The PV5 WKNDR Concept focuses on sustainable adventure, equipped with solar panels and a unique hydraulic turbine system for charging its batteries during outdoor use. Its all-terrain tires and modular interior can be adjusted to maximize functionality, making it an ideal companion for nature enthusiasts.

Notably, the WKNDR Concept features the "Gear Head", an innovative storage solution that provides safe equipment storage while allowing easy access from outside the vehicle.

Kia Concept EV2: The Future of Urban Mobility

The Kia Concept EV2 is an agile, all-electric SUV aimed at reshaping how users experience urban spaces. With a flexible seating layout and sustainable interior, it addresses the demands of the modern lifestyle, promoting smart and sustainable consumption.

In summary, Kia's "Transcend Journey" installation at Milan Design Week not only showcases the beauty and versatility of its PBV and EV models but also signifies a commitment to merging innovative mobility solutions with lifestyle enhancement. With a keen eye toward sustainability and adaptability, Kia’s vision for the future of transportation is indeed inspiring.