BMO's Wrap the Good Campaign Returns to Support Underrepresented Businesses

BMO's Wrap the Good Campaign Returns

BMO Financial Group has announced the much-anticipated return of its Wrap the Good campaign, aimed at showcasing unique holiday gift ideas from businesses that break barriers and represent traditionally underrepresented communities in North America.

This year's initiative introduces a fun and interactive augmented reality (AR) experience called Unwrap the Good. With this innovative feature, shoppers can utilize their smartphones to scan and unwrap physical gifts showcased in various media, including social media platforms and television advertisements. Upon scanning, customers will receive promotional codes that can be redeemed at BMOWrapTheGood.com. Selected BMO branches in Canada and the United States will even offer complimentary holiday wrapping paper adorned with QR codes, directing shoppers to BMO's curated gift guide.

Erminia Johannson, Group Head of North American Personal and Business Banking at BMO, emphasized the campaign's significance by stating, “BMO's Wrap the Good campaign helps support financial progress for our customers and the communities we serve. We are dedicated to fostering long-term prosperity and economic growth in our communities, while supporting barrier-breaking business owners and their teams across North America.”

BMO has included its Business Banking clients, such as Sḵwálwen Botanicals and Niffy Signature from Canada, and Sol Sister Sport and Not Just Cookies Wholesale Bakery from the U.S., in this year's gift guide, allowing consumers not only to purchase unique holiday gifts but also to uplift these business owners.

Since its inception in 2021, the Wrap the Good campaign has served as a vital platform that celebrates and highlights businesses owned by individuals who have faced barriers, particularly during the holiday season. For those interested in discovering and shopping from this year’s gift collection while supporting these remarkable enterprises, visit BMOWrapTheGood.com.

About BMO Financial Group

BMO Financial Group stands as the eighth largest bank in North America based on assets, boasting a total asset figure of $1.4 trillion as of July 31, 2024. With a legacy that spans over 200 years, BMO serves a diverse clientele of approximately 13 million customers across Canada, the United States, and select global markets. The commitment of BMO is driven by a purpose: to boldly grow the good in business and life, reflecting its dedication to initiating positive change and ensuring progress toward a thriving economy, sustainable future, and inclusive society.