Team Novo Nordisk and Novo Nordisk Extend Partnership for Five More Years

Team Novo Nordisk Continues Its Journey with Novo Nordisk

On November 14, 2025, Team Novo Nordisk announced a significant milestone: a five-year extension of their partnership with the global healthcare powerhouse, Novo Nordisk. This collaboration, which originally began in 2012, aims to empower individuals living with diabetes by showcasing their potential through competitive cycling. The renewal comes on World Diabetes Day, underscoring the team's mission to transform public perceptions of diabetes.

The extended partnership will now run until 2031, marking the longest agreement in the team’s history. Phil Southerland, CEO and Co-Founder of Team Novo Nordisk, emphasized the significance of this renewal, stating, “Over the past thirteen years, our partnership has gone beyond cycling, evolving into a global movement that changes perceptions about diabetes.” This initiative has continuously propelled the narrative that diabetes should not limit ambitions or dreams.

Initially formed to bring together athletes living with type 1 diabetes, Team Novo Nordisk has established itself as a symbol of resilience and capability in the sports arena. Through engaging storytelling and athletic achievements, this collaboration demonstrates that having diabetes does not preclude one from leading an active and fulfilling life. Whether through racing or community outreach, the partnership strives to inspire positive changes in health habits and perceptions about diabetes.

Team Novo Nordisk’s efforts are about more than just cycling; they encompass education and empowerment for individuals living with diabetes. As part of the renewed agreement, the team will continue to participate in top-tier cycling events worldwide, while also intensifying their outreach programs. The partnership aims to leverage the influence of sports to instill healthier lifestyle habits, paving the way for better community health outcomes.

In celebration of World Diabetes Day 2025 and in conjunction with their extended partnership, Team Novo Nordisk will contribute to the World Diabetes Foundation’s initiative aimed at improving the quality of life for children with type 1 diabetes in Uzbekistan. The team is set to donate 10% of profits from their international webshop until the end of 2025. This effort further solidifies their commitment to ensuring children with diabetes have access to essential resources and support.

Elin Jäger, Senior Vice President at Novo Nordisk, remarked, “Today’s extension of our partnership reaffirms our long-term commitment to driving change for people living with diabetes.” The collaborative efforts blend sports, education, and community support to eliminate stigma and foster healthier lifestyles among children with type 1 diabetes.

Team Novo Nordisk has a strong racing pedigree, having competed in numerous global events over the years, covering over 75,000 kilometers every season. Their athletes are not just competitors; they are ambassadors for diabetes awareness, proving that with dedication, one can achieve remarkable heights despite living with a chronic condition. The long-term renewal of this partnership not only reinforces the team's mission but also creates a deeper connection to the 70,000 dedicated employees at Novo Nordisk who strive daily to improve the lives of individuals living with diabetes.

In comments underscoring the partnership’s impact, Southerland noted, “Novo Nordisk's unwavering support has been instrumental in our mission to inspire and educate people with diabetes. Together, we will continue to break barriers and drive change for long-term health.” With renewed vigor and shared objectives, Team Novo Nordisk and Novo Nordisk aim to shape a future where diabetes is not a setback but a platform for remarkable journeys and achievements.