7-Eleven Partners with Live Nation to Energize Major Music Festivals in the US
7-Eleven and Live Nation: A New Era in Music Festivals
7-Eleven, Inc., recognized as the largest convenience store retailer globally, has recently made waves by entering the world of live music festivals. Through a remarkable partnership with Live Nation, the company is set to deepen its connections with fans at major US music events including the highly sought-after When We Were Young Festival, The Governors Ball, and Rolling Loud. This initiative represents a significant leap for 7-Eleven as it integrates into the cultural fabric of live music.
7-Eleven Takes Center Stage at Major Festivals
The collaboration with Live Nation positions 7-Eleven as the official naming rights partner of the When We Were Young Festival for the first time. This groundbreaking association means that festival-goers can expect bespoke onsite experiences that echo the excitement of visiting a 7-Eleven store, all the while engaging with the brand in fresh and unique ways.
Marissa Jarratt, the Executive Vice President and Chief Marketing Officer for 7-Eleven, emphasized the importance of connecting with fans through shared experiences, stating, "Live music is where culture and connection come alive, and that’s exactly where we want to be." Her remarks highlight the company's commitment to providing unforgettable moments that resonate with audiences, particularly younger generations who value the emotional connections formed at live events.
Immersive Experiences Await
At the heart of this new initiative are immersive experiences designed to evoke nostalgia while being trend-savvy. 7-Eleven has planned several activations at each of the festivals:
1. When We Were Young Festival
As the official presenting partner, 7-Eleven is creating an engaging spot called the 7-Eleven® Hangout, where attendees can recharge with Slurpee® drinks. The ambiance aims to encapsulate the emo vibes of the early 2000s, providing festival-goers with a taste of nostalgia.
2. The Governors Ball
This iconic festival finds itself paired with 7-Eleven’s Slurpee® Street, designed to channel the lively spirit of a New York City summer block party. With a relaxed atmosphere featuring city-inspired artworks and a cozy stoop for gathering, fans will also be treated to complimentary samples of unique Slurpee flavors like Peace Tea Slurpee and Fanta Zero Sugar Hibiscus Berry.
3. Rolling Loud
In a move designed to resonate with hip-hop lovers, Rolling Loud will see an enhanced version of Slurpee® Street. This activation embraces the street art culture synonymous with hip-hop, immersing fans in vibrant visuals and an upbeat musical atmosphere.
Russell Wallach, Live Nation's Global President of Media Sponsorship, praised the partnership, declaring 7-Eleven as a revolutionary force in the live music arena. He stated, "From naming rights at When We Were Young to big plays at The Governors Ball and Rolling Loud, 7-Eleven is showing up in ways fans will never forget."
The Broader Impact of This Partnership
This partnership is not just a marketing strategy; it reflects a progressive approach in blending retail with the live experience economy, enhancing the way brands engage in cultural dialogues. By situating themselves at the intersection of music, nostalgia, and consumer interaction, 7-Eleven is crafting a transformative experience that goes beyond mere transactions.
As these festivals approach, the anticipation continues to build around how 7-Eleven will redefine its presence in the live music sector. With their strategic moves, 7-Eleven is not only fostering brand loyalty but also immersing themselves in the lifestyles of a new generation eager for authenticity and memorable experiences.
For further updates on the festivals and to experience the excitement, check out the official websites of the When We Were Young Festival, The Governors Ball, and Rolling Loud.
About 7-Eleven, Inc.
Founded in Irving, Texas, 7-Eleven, Inc. operates over 13,000 stores across the U.S. and Canada. Apart from their flagship stores, they boast various franchise operations and have integrated a variety of food items ranging from high-quality sandwiches to beloved snacks like Slurpee® and Big Bites®. Their loyalty programs, 7Rewards® and Speedy Rewards®, engage millions of customers nationwide through appealing rewards and conveniences.
About Live Nation Entertainment
Live Nation is a global leader in live entertainment, managing various platforms such as Ticketmaster and Live Nation Concerts. Their extensive involvement in the music industry guarantees top-tier experiences for fans all around the world, making them a suitable partner for innovative ventures such as this one.