#USA #Charlotte, North Carolina #Franchise Growth #BrandONE #JT Thiessen

BrandONE Welcomes JT Thiessen as New Partner

In a significant development for the franchise industry, BrandONE, a top franchise consulting firm, has appointed Jonathan (JT) Thiessen as its new partner. This announcement was made on August 11, 2025, in Charlotte, North Carolina, where BrandONE has established its headquarters. The inclusion of Thiessen in the leadership team is aimed at bolstering franchise growth, specifically in the dynamically evolving home service sectors.

A Strategic Move for Growth

BrandONE has built a reputation for its strategic approach to franchise development, delivering notable results in franchise recruitment and system scaling. Michael Mudd, CEO and Partner at BrandONE, expressed enthusiasm about welcoming Thiessen, citing his strong reputation and extensive knowledge of franchise systems as crucial assets. Mudd noted, "We're absolutely thrilled to welcome JT Thiessen as our newest Partner at BrandONE. His unparalleled reputation, extensive experience, and deep knowledge will be invaluable as we continue to expand and refine our growth platform, particularly for service brands."

The addition of Thiessen signifies BrandONE's commitment to refining its strategies and processes to better serve the home service verticals. Thiessen's previous experience as Chief Development Officer at Home Franchise Concepts and his role with Rolling Suds are expected to bring fresh perspectives and innovative strategies to the team.

Expertise in Franchise Leadership

With more than 20 years of experience in franchise leadership, Thiessen is recognized for his ability to build high-performing franchise systems that achieve scalable and sustainable growth. He has managed a diverse portfolio of service brands, yielding significant recruitment success and a steadfast focus on fostering unit-level growth. Mudd emphasized, "JT's ability to drive results across such a large scale of brands will be instrumental in advancing our strategic goals."

Thiessen expressed his admiration for BrandONE's mission and values, stating, "I've long admired the team at BrandONE and have deep respect for both their mission and the client-first professionalism with which they pursue it. I'm honored to have been given the opportunity to join this powerhouse as a partner."

BrandONE's Commitment to Excellence

BrandONE is known for its expertise in helping high-potential brands scale effectively and with purpose. As a consultancy, it partners with franchisors and systems backed by private equity to promote quality growth through meticulous planning, lead generation, recruitment, and operational readiness.

The firm has established a proven track record of building standout franchise systems, bridging real-world experience with a client-centric approach to deliver measurable, unit-level results. With Thiessen's knowledge and commitment, BrandONE aims to enhance its services further and support franchise partners in achieving their growth aspirations.

Looking Ahead

The partnership with Thiessen is seen as a pivotal point for BrandONE, which is keen on continuing its legacy of exceptional results for its franchise brand partners. As the firm embarks on this new chapter, it encourages followers to tune into their podcast, BrandONE-on-One, to gain insights on the latest developments and strategies.

In conclusion, JT Thiessen's addition to BrandONE not only brings significant expertise to the table but also reinforces the firm's commitment to advancing growth in the franchise sector. As BrandONE sets its sights on new horizons, all eyes will be on the transformative changes and successes that emerge from this strategic partnership.