Farmers Insurance Partners with TGL Presented by SoFi for Exciting Golf League Experience

Farmers Insurance Partners with TGL Presented by SoFi

In an exciting move for both sports fans and golfers, Farmers Insurance has officially announced its sponsorship of TGL, presented by SoFi, becoming a Founding Partner and the Official Insurance Partner for this innovative primetime team golf league. As a key player in the insurance industry, Farmers brings its expertise to a new audience by connecting with golf enthusiasts. The league is set to kick off its second season on December 28, 2025, in what promises to be a captivating broadcast debut on ABC.

Farmers Insurance is stepping up its game with a multiyear commitment that emphasizes engagement with the golf community. The company will launch the Perfect Season Challenge, an interactive experience that invites fans to predict outcomes for various matches within the league. By simply choosing the winning team in each TGL match and answering a few additional questions, fans will have a chance to win a remarkable cash prize of $500,000 for a perfect score or other exciting rewards for top positions on the leaderboard.

Joyce Chagan, Head of Brand Strategy for Farmers Insurance, expressed excitement about the partnership, stating, “Partnering with TGL represents a fresh, dynamic way for Farmers to connect with the golf community, creating new opportunities to engage fans through elevated experiences.” This collaboration highlights Farmers Insurance's commitment to offering fans a unique way to enjoy the sport while also benefiting from the company’s core values of quality and savings.

The team at TGL echoed these sentiments, with Jason Langwell, Chief Revenue Officer for TMRW Sports, emphasizing the alignment between Farmers Insurance's tech-driven future vision and the innovative model of TGL. “Farmers Insurance values our technology-driven vision for the future of golf, and we’re honored to welcome them to TGL,” Langwell stated, adding, “Farmers Insurance recognizes the engagement that primetime team golf delivers with a wide spectrum of sports fans, especially younger fans.”

Farmers Insurance will not only be the presenting sponsor of the Perfect Season Challenge but will also implement a robust marketing strategy that includes national advertisements, in-broadcast integrations, and digital content through various social media platforms. This comprehensive approach aims to enhance visibility while engaging specific audiences with targeted messaging. As a leading insurer in the United States, providing coverage for automobiles, homes, and small businesses, Farmers is joining an impressive list of Founding Partners of TGL, which also includes names like Best Buy, Genesis, Hankook Tires, and Proofpoint.

As the league gears up for its new season, the players will compete for the coveted SoFi Cup. The inaugural season, which concluded in March 2025, recognized the Atlanta Drive Golf Club as its champion, demonstrating TGL's potential in the sports landscape. TGL’s teams this season include Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club, the Bay Golf Club, and the debuting Motor City Golf Club.

For fans eager to emulate their favorite players, TGL not only offers competitive matches but also a state-of-the-art media hub with downloadable assets that provide deeper insights and visuals to enhance viewer experience.

As TGL and Farmers Insurance embark on this journey together, the partnership stands as a testament to innovation in sports marketing while contributing to the future of team golf. With TGL redefining how fans interact with the sport, this exciting partnership is sure to elevate the overall game and fan engagement to new heights. To stay updated on the latest TGL news, fans can visit TGLGolf.com for more information and insights into this pioneering league.