#United States #Los Angeles #LAFC #Hello Soju #BMO Stadium

Hello Soju and LAFC: A New Era of Game Day

In a significant move aiming to redefine the game day experience, Hello Soju, a prominent California-based soju brand, has entered into an exciting partnership with Los Angeles Football Club (LAFC). This collaboration marks a remarkable effort to blend sports and culture, particularly in a city known for its diversity and passion for soccer.

Uniting Fans Through Soju

On April 8, 2026, the two brands announced their partnership, where Hello Soju has been designated as the Proud Soju Partner of LAFC. Now highlighted as the club’s official Spirit-Based Ready-to-Drink (RTD) Partner, Hello Soju will be prominently available at BMO Stadium, allowing fans to savor the refreshing taste of soju during LAFC home matches.

With activations planned throughout the season, this partnership intends to enhance the atmosphere of match days, bringing together Los Angeles's vibrant soccer community. Elisabeth Baron, CEO of Hello Soju, expressed her excitement, stating, "LAFC fans bring an energy that's unmatched, passionate, global, and deeply connected to this city. That's exactly the community we're building around Hello Soju."

The Craft Behind Hello Soju

Hello Soju has garnered acclaim for its unique approach to this traditional Korean spirit that has recently started gaining traction in the American market. Made from non-GMO rice sourced locally in California, the brand delivers a premium craft soju experience complete with a sparkling variant made with real fruit juice and no added sugar. This focus on quality is further complemented by a commitment to celebrating the beverage's cultural roots while reimagining its appeal for newer generations.

As the LAFC home games attract thousands of passionate sports fans, the inclusion of Hello Soju promises to provide a familiar yet fresh flavor that resonates with both long-time aficionados of soju and newcomers eager to explore it.

A Blend of Cultures at BMO Stadium

The collaboration between Hello Soju and LAFC is more than just a business deal; it's a representation of shared cultural values. LAFC embodies the multicultural landscape of Los Angeles, and with one of the world’s most renowned Korean sports figures among its ranks, the partnership aligns seamlessly with the team’s mission. The goal is to unify fans through shared experiences that celebrate both soccer and K-culture in the heart of a city buzzing with excitement.

Beyond the stadium walls, Hello Soju aims to engage LAFC fans through various co-branded promotions across Southern California retailers. For those who prefer to enjoy the game from home, Hello Soju is easily accessible via platforms like GoPuff, BevMo!, and several Total Wine locations. With expansion in plans to make Hello Soju more widely available, fans will have numerous opportunities to try their beverages during the season.

Looking Forward

Recognizing that soccer is on the rise in the United States, particularly as anticipation builds towards the 2026 FIFA World Cup, the partnership stands as a beacon of the merging of global culture with local traditions. Hello Soju is currently available in California and Nevada, with ambitions for national growth throughout the year.

With its refreshing flavors like Lychee, Asian Pear, and Lemon Yuzu, Hello Soju is tapping into the youthful spirit of today’s drinkers, encouraging them to celebrate every goal, every match, and every moment that brings friends and families together. Whether you’re at the stadium or at a watch party, Hello Soju is poised to become a staple of the American sports scene.

As we look to the future, this dynamic partnership between Hello Soju and LAFC is set to transform the sports drinking experience, uniting fans in joyous celebration of both the game and the rich culture of soju. For more information or to join the Hello Soju community, be sure to visit HelloSoju.com and follow their journey on Instagram @hellosoju.

About Hello Soju:
Hello Soju is where Korea’s traditional spirit meets California’s playful lifestyle, with a collection of award-winning drinks crafted for today’s global citizen.

About LAFC:
LAFC has proudly represented the greater Los Angeles area since 2018 and is committed to showcasing the region’s diversity while delivering an unmatched fan experience.